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Anansi
We’re on a mission to digitise goods-in -transit insurance to make it faster, fairer and more flexible for ecommerce businesses
About Anansi
Anansi provides independent shipping insurance tailored for e-commerce platforms, third-party logistics providers (3PLs), and couriers. The company operates in the logistics and insurance market, offering a specialized service that simplifies the complexities of shipping insurance. Anansi's core product is its regulated, embedded shipping insurance, which covers loss and damage of parcels. The service is backed by major global insurers and features automated claims functionality, significantly reducing the time and effort required for claims processing. Anansi charges a flat rate pricing model of 1.5% to 1.8% of the full retail price, making it a cost-effective alternative to traditional courier or broker services, which can cost between 5% to 10% per item. The company's business model focuses on providing peace of mind and operational efficiency to its clients, who include e-commerce businesses, 3PLs, and couriers. By offering a streamlined insurance solution, Anansi helps its clients improve customer satisfaction and reduce operational costs.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2018
- Headquarters
- London, United Kingdom
- Employees
- 14
- Open positions
- None listed
- Dealroom signal
- 65.0/100
- Industry
- Fintech
- Sub-industry
- Insurance
- Sector
- Fintech, E-Logistics, Product Insurance, Logistics, Ecommerce Logistics, Embedded Insurance, PandC Insurance, Embedded Finance, Woman Founder, uk is8 financial services
- Business model
- SaaS
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| EARLY VC✓Equity / VC | Jul 2025 | $0 | — | Guinness Ventures · Alea Capital Partners | ↗ |
| SEED✓Equity / VC | Mar 2025 | $1.3M | $9.9M | Undisclosed | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Anansi is 1.4K monthly website visits, down 57.6% over the last three months. Anansi's team declined 22.2% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed9 investors entered at this stage
Octopus Ventures
Outrun Ventures- RTRichard Turner
Chris Adelsbach
Evelyn Bourke
SHAPE Capital Partners
Andrew Rear
Google for Startups Accelerator
InsurTech Fund
Series A2 investors entered at this stage
Guinness Ventures
Alea Capital Partners
Other known investors6 additional known investors
Tech Nation
Tenity
InsurTech Hub Munich- LPLisa Pallweber
Start Ventures
Syndicate Room
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Anansi on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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