Amplify.net

About Amplify.net

Amplify, operating under the domain amplify.com, is a prominent player in the K-12 education market, providing a suite of digital curriculum, assessment, and intervention programs. The company was originally founded as Wireless Generation in 2000 by Larry Berger and Greg Gunn. Berger, a Yale graduate and Rhodes Scholar, brought a unique perspective from his time as a White House Fellow working on educational technology at NASA. His early vision was to leverage mobile devices, like the Palm Pilot, to automate teacher workflows, particularly in early reading assessment.

The company's trajectory includes a significant milestone in 2010 when it was acquired by News Corporation for $360 million and subsequently rebranded as Amplify. This period saw substantial investment to expand its digital and tablet-based curriculum. In 2015, a management team, with support from private investors including the Emerson Collective, bought the company back from News Corp, with Larry Berger returning to the helm as CEO. Since then, Amplify has continued to grow, securing $215 million in a growth funding round in 2021 and additional funding in 2023 to further enhance its product offerings.

Amplify's business model centers on the development and sale of core and supplemental educational programs to school districts across the United States, reaching millions of students. Revenue is generated through the sale of these subscription-based curricula and assessment tools. The company provides a comprehensive platform that integrates curriculum, assessment tools, and personalized learning programs to support student growth in literacy, math, and science. Key offerings include Amplify CKLA (Core Knowledge Language Arts), a literacy program based on the science of reading, and Amplify Science, a curriculum developed in collaboration with the Lawrence Hall of Science at the University of California, Berkeley. The company has also expanded its math offerings through the acquisition of Desmos Classroom (now Amplify Desmos Math).