Amondz

About Amondz

Bejewel Inc. is a South Korean jewelry-tech company founded in 2017 that operates the mobile-first e-commerce platform, Amondz. The company aims to modernize the traditional jewelry market by providing consumers with a diverse and accessible way to discover and purchase jewelry through technology. Amondz functions as a specialized online marketplace, hosting over 1,600 jewelry brands and offering a wide selection of items to its user base. By 2022, the platform had attracted over 900,000 subscribers and sold more than 70,000 pieces of jewelry.

The company's business model is centered on its online platform, which serves as the primary channel for sales and marketing for participating jewelry brands, connecting them with a large, targeted customer base. In addition to the marketplace, Bejewel Inc. develops its own data-driven contemporary jewelry line, MAMA CASAR. This dual approach allows the company to capture revenue from both platform services and direct-to-consumer sales of its in-house brand. Revenue streams are generated through its online and offline distribution channels, with plans to reinvest profits into platform growth.

Bejewel has demonstrated significant growth, securing a Series A funding round in December 2019 and a Series B follow-up round in August 2022, which included investment from notable firms like Rakuten Capital, CJ Entertainment and Media, and SoftBank Ventures Asia. These funds are allocated to fuel expansion across the Asia Pacific, with a particular focus on strengthening its presence in Japan. The company operates under the name Amondz Japan in the Japanese market and as Byamondz in North America, signaling a clear global growth strategy.