Amkiri

About Amkiri

Amkiri is a beauty-tech company that has developed a patented technology for a "visual fragrance." The company was founded in 2014 by designer Shoval Shavit Shapiro, her mother and chemistry expert Aliza Shavit, and businessman David Chissick. Shoval, with a background in industrial and visual design, was inspired to make the invisible world of fragrance visible, leading to the creation of a product that merges cosmetics, temporary tattoos, and scent. The founders' combined expertise in design, chemistry, and business was pivotal in developing this new beauty category.

The core of Amkiri's business is a patented, crème-like ink that combines both color and fragrance, which can be applied to the skin. This allows consumers to create scented body art that is long-lasting—up to 12 hours—and adapts to the skin's movement. The product is hypoallergenic, vegan, and cruelty-free. Amkiri's product line includes the scented ink in various colors, alongside proprietary applicators like wands, brushes, stencils, and stamps, enabling users to create their own designs. The company operates on both a direct-to-consumer (DTC) and a business-to-business (B2B) model, selling through its website, digital channels, and partnerships with retailers and other brands. Revenue is generated from the sale of these visual fragrance kits, which include the ink and application tools.

Amkiri's target market is consumers who value self-expression and creativity in their beauty routines. The initial gender-neutral fragrance, developed in partnership with International Flavors & Fragrances (IFF), features notes of spearmint, ginger, juniper berry, and cedarwood. The company has secured significant investments, including a $3 million round led by Welltech Ventures in 2021, to scale its operations in the US, Europe, and Asia. This funding is intended to enhance its digital and social commerce presence, leveraging influencers to build brand awareness.