Ambitious

About Ambitious

AMBTS B.V., which stands for Amsterdam Bitcoin Treasury Strategy, is an independent company established by Amdax, a leading crypto-asset service provider in the Netherlands. The firm was created with the express purpose of accumulating a significant Bitcoin treasury, with a long-term goal of owning 1% of the total Bitcoin supply, which amounts to 210,000 BTC. The company operates as a stand-alone entity with independent governance and plans to list on the Euronext Amsterdam stock exchange via an Initial Public Offering (IPO).

Initiated by Amdax CEO and AMBTS co-founder Lucas Wensing, the company's strategy is to leverage the capital markets to fund its Bitcoin acquisition. This model allows institutional and private investors to gain exposure to Bitcoin through a traditional, regulated equity vehicle, similar to investing in a gold mining company to get exposure to gold. By going public, AMBTS aims to increase its Bitcoin holdings, generate equity appreciation, and grow the bitcoin-per-share metric for its shareholders. The company's establishment is a strategic move by Amdax to pivot from a service provider to a principal asset accumulator, addressing a perceived demand from investors for such an entity in the European market.

In August 2025, AMBTS announced it had successfully secured approximately €20 million (around $23.3 million) in an initial private financing round, achieving its minimum goal. The firm aimed to close the round in September 2025 with a cap of €30 million, using the proceeds to begin its bitcoin accumulation strategy ahead of the public listing. Amdax's regulatory standing, including being one of the first crypto service providers to receive a Markets in Crypto-Assets Regulation (MiCA) license, provides a strong compliance foundation for AMBTS's operations across the European Union.