Altstory

About Altstory

Huying Technology, operating under the brand Altstory, is a Beijing-based firm at the forefront of the interactive entertainment sector. Established in October 2017 by founder Kun Peng, the company is focused on merging filmmaking with interactive technology. Peng, who holds a bachelor’s degree in Finance from Hong Kong Baptist University and a master’s in Financial Management from Johns Hopkins University, previously founded BOUNDLESSX, a venture that produced short VR films, some of which were screened at the 2017 Cannes Film Festival. This background in film and finance underpins Altstory's strategic direction.

The company’s core offering is the Altstory platform, which develops and produces online television series that empower viewers to influence the narrative through real-time choices. This model of participatory storytelling provides a more engaging and immersive experience compared to traditional linear media, targeting a new generation of digital-native consumers. The technology functions similarly to the interactive format seen in Netflix's 'Black Mirror: Bandersnatch,' allowing for dynamic plot development based on audience input.

Altstory's business model centers on creating and distributing this next-generation content. The company generates revenue through partnerships and the licensing of its interactive productions. A significant milestone was achieved in December 2019 when Huying Technology raised nearly $15 million in funding from prominent investors, including the Hong Kong-listed China Literature Group and the gaming studio Paper Games. More recently, the firm has been exploring the integration of AI to develop interactive live streaming and cultural tourism applications, particularly within the Greater Bay Area (GBA). The company's work has earned it recognition as a key enterprise in Shanghai's interactive film and gaming sector.