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Altia Systems

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Panoramic-4K Plug-and-Play camera system that delivers a 180° wide field of view, which replicates the natural human visual perspective

Cupertino, United StatesFounded 2011Consumer Electronics
Valuation $100–500M Latest valuation · 2019
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
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About Altia Systems

Altia Systems, established in 2011 and headquartered in Cupertino, California, carved a niche for itself in the unified communications market before its acquisition by GN Audio (Jabra) in 2019 for $125 million. The company was brought to life by Aurangzeb Khan, who served as its President and CEO, along with co-founder Naveed Sherwani. Khan's professional background includes significant roles at Microsoft, where he was involved with the Windows and Server businesses, providing him with a solid foundation in software and hardware integration that would become central to Altia's product philosophy. The company's journey was backed by strategic investments from notable entities such as Intel Capital, which fueled its development and market penetration efforts.

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The core of Altia Systems' business was the development and sale of the PanaCast line of video collaboration solutions. These products were engineered to solve a common problem in video conferencing: capturing a complete view of a meeting room. The PanaCast camera systems utilize multiple lenses and an onboard processor to stitch together a seamless, real-time 180° panoramic video stream in 4K resolution. This capability ensures that all participants in a huddle room or small meeting space are visible without the need for mechanical pan-tilt-zoom (PTZ) cameras, which can be distracting and often fail to capture everyone. The system's value proposition was its ability to deliver an immersive and inclusive meeting experience, making remote collaboration feel more natural. The business model revolved around selling these hardware devices, complemented by their Intelligent Vision software, to a diverse client base that spanned over 1,600 companies and more than 200 universities globally.

Altia Systems' flagship product, the PanaCast camera, was designed for plug-and-play simplicity, compatible with major unified communications platforms like Microsoft Teams, Skype, Zoom, and Google Hangouts. Beyond the wide field of view, the integrated Intelligent Vision software added advanced functionalities. These included features that could autonomously detect the number of people in a room, a tool valuable for analytics and resource management. This combination of panoramic video technology and artificial intelligence distinguished PanaCast in a competitive market. The products gained recognition through several accolades, including CES Innovation Awards and being named a Gartner Cool Vendor in Unified Communications, underscoring their impact on the collaboration hardware space before the strategic acquisition by Jabra integrated them into a broader portfolio of audio and video solutions. Keywords: video conferencing, panoramic camera, unified communications, collaboration hardware, intelligent vision, meeting room technology, 4K video, multi-camera array, plug-and-play, huddle room solutions

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2011
Headquarters
Cupertino, United States
Employees
9
Open positions
None listed
Dealroom signal
60.6/100
Sector
Consumer Electronics, Telecommunications, Video Chat, Immersive Technologies, Hard Tech, DT and LS
Technology
Artificial Intelligence, Hardware, Deep Tech, Machine Learning, Virtual Reality, Computer Vision, IoT InternetOfThings
Business model
Manufacturing
Client focus
b2b

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Funding history

4 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITIONExit Feb 2019 $125M $125M GN Group
SERIES CEquity / VC Feb 2017 $9.4M $38M Undisclosed
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Growth signals

Altia Systems website traffic

Latest recorded traffic for Altia Systems is 110 monthly website visits. Altia Systems's team grew 0% over the past year.

Latest monthly visits110 1-year team growth0%
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Investors

3 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A2 investors entered at this stage

Other known investors1 additional known investor

  • GN Group
Team profiled 10 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇺🇸 United States · Cupertino HQ
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Market sentiment

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