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Altia Systems
Panoramic-4K Plug-and-Play camera system that delivers a 180° wide field of view, which replicates the natural human visual perspective
About Altia Systems
Altia Systems, established in 2011 and headquartered in Cupertino, California, carved a niche for itself in the unified communications market before its acquisition by GN Audio (Jabra) in 2019 for $125 million. The company was brought to life by Aurangzeb Khan, who served as its President and CEO, along with co-founder Naveed Sherwani. Khan's professional background includes significant roles at Microsoft, where he was involved with the Windows and Server businesses, providing him with a solid foundation in software and hardware integration that would become central to Altia's product philosophy. The company's journey was backed by strategic investments from notable entities such as Intel Capital, which fueled its development and market penetration efforts.
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The core of Altia Systems' business was the development and sale of the PanaCast line of video collaboration solutions. These products were engineered to solve a common problem in video conferencing: capturing a complete view of a meeting room. The PanaCast camera systems utilize multiple lenses and an onboard processor to stitch together a seamless, real-time 180° panoramic video stream in 4K resolution. This capability ensures that all participants in a huddle room or small meeting space are visible without the need for mechanical pan-tilt-zoom (PTZ) cameras, which can be distracting and often fail to capture everyone. The system's value proposition was its ability to deliver an immersive and inclusive meeting experience, making remote collaboration feel more natural. The business model revolved around selling these hardware devices, complemented by their Intelligent Vision software, to a diverse client base that spanned over 1,600 companies and more than 200 universities globally.
Altia Systems' flagship product, the PanaCast camera, was designed for plug-and-play simplicity, compatible with major unified communications platforms like Microsoft Teams, Skype, Zoom, and Google Hangouts. Beyond the wide field of view, the integrated Intelligent Vision software added advanced functionalities. These included features that could autonomously detect the number of people in a room, a tool valuable for analytics and resource management. This combination of panoramic video technology and artificial intelligence distinguished PanaCast in a competitive market. The products gained recognition through several accolades, including CES Innovation Awards and being named a Gartner Cool Vendor in Unified Communications, underscoring their impact on the collaboration hardware space before the strategic acquisition by Jabra integrated them into a broader portfolio of audio and video solutions. Keywords: video conferencing, panoramic camera, unified communications, collaboration hardware, intelligent vision, meeting room technology, 4K video, multi-camera array, plug-and-play, huddle room solutions
At a glance
- Status
- Acquired
- Founded
- 2011
- Headquarters
- Cupertino, United States
- Employees
- 9
- Open positions
- None listed
- Dealroom signal
- 60.6/100
- Sector
- Consumer Electronics, Telecommunications, Video Chat, Immersive Technologies, Hard Tech, DT and LS
- Technology
- Artificial Intelligence, Hardware, Deep Tech, Machine Learning, Virtual Reality, Computer Vision, IoT InternetOfThings
- Business model
- Manufacturing
- Client focus
- b2b
Latest news
Press, funding announcements and product moves mentioning Altia Systems.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Feb 2019 | $125M | $125M | GN Group | — |
| SERIES C✓Equity / VC | Feb 2017 | $9.4M | $38M | Undisclosed | — |
Growth signals
Latest recorded traffic for Altia Systems is 110 monthly website visits. Altia Systems's team grew 0% over the past year.
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A2 investors entered at this stage
Naya Ventures
Intel Capital
Other known investors1 additional known investor
GN Group
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
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