AlmondNet

About AlmondNet

AlmondNet, established in 1998 by Roy Shkedi, operates as a holding company in the ad-tech sector, focusing on research and development and the strategic licensing of its extensive intellectual property portfolio. Mr. Shkedi, who serves as the company's CEO, has a background that includes a distinguished R&D role in Israeli intelligence and degrees in Electronic Engineering and an MBA, which has informed the company’s trajectory. His early recognition of the need for consumer consent in online advertising led to the development of privacy-centric solutions that have been widely adopted by the industry.

The group's business model is centered on monetizing its portfolio of over 150 granted patents covering foundational technologies in targeted advertising. This is primarily achieved through licensing agreements with major players in the online advertising sector and through legal enforcement of its patent rights, as seen in recent infringement lawsuits against large technology companies. AlmondNet's core activities involve developing and patenting technologies related to profile-based bidding, behavioral targeting, data monetization, and cross-device addressable advertising. The company enables media owners and advertisers to reach specific customer segments through its patented methods.

AlmondNet functions as the parent company to its two operating subsidiaries, Datonics and Intent IQ, which commercialize the group's technology. Datonics, spun off in 2011, serves as a data aggregator and distributor, offering over 1,500 pre-packaged and custom data segments to programmatic platforms for ad targeting. It focuses on search, purchase-intent, demographic, and B2B data, operating on a cost-per-thousand-impression (CPM) basis with its clients in sectors like automotive and retail. Intent IQ, founded in 2008, is a cross-device identity resolution provider. It develops solutions for cookieless advertising, attribution, and customer relationship management (CRM) enrichment, using a hybrid probabilistic and deterministic device graph to link user devices. Intent IQ's business often involves a revenue-sharing model with its partners.