COMPANY PROFILE

AllTrails

AllTrails is a digital network focused on outdoor enthusiasts, providing information and tools for discovering destinations near them.

San Francisco, United StatesFounded 2010Travel

Valuation $500M–1B Latest valuation · 2021

Headcount 100–500 Current team size

Total funding $100–500M Disclosed equity funding

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About AllTrails

AllTrails is a digital platform that specializes in providing detailed trail guides and maps for outdoor activities such as hiking, camping, and running. The company serves a diverse clientele, including hikers, mountain bikers, and trail runners. It operates in the outdoor recreation market, which has seen significant growth as more people seek to engage with nature and maintain an active lifestyle.

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The core business model of AllTrails revolves around its mobile app and website, which offer users access to a vast collection of hand-curated trail maps, reviews, photos, and activity recordings. The platform leverages a community of over 20 million users who contribute content, making it a rich resource for anyone looking to explore the outdoors. Users can filter trails based on various criteria, favorite trails, and create bucket lists, enhancing their outdoor experience.

AllTrails generates revenue primarily through a freemium model. While the basic version of the app is free, offering essential features, the company also offers a premium subscription service called AllTrails Pro. This subscription provides advanced features such as offline map access, real-time overlays, and more detailed trail information. Additionally, AllTrails participates in the 1% for the Planet initiative, donating 1% of its annual sales to nonprofit organizations focused on environmental conservation.

In summary, AllTrails is a comprehensive platform for outdoor enthusiasts, providing valuable tools and community-driven content to enhance their outdoor experiences. The company makes money through a combination of free and premium subscription services, catering to a growing market of nature lovers and adventure seekers.

Source: Dealroom company data

At a glance

Status: Acquired
Founded: 2010
Headquarters: San Francisco, United States
Employees: 395
Open positions: 7
Dealroom signal: 54.9/100
Industry: Travel, Telecom
Sub-industry: Booking & Search
Sector: App, Navigation, Printing, Search Engine, Community, Mapping, Camping, Network, Travel, Information Technology
Client focus: b2c
Investment activity: 3 companies, latest Aug 2019
Capital deployed: —
Preferred round: ACQUISITION
Links: Website LinkedIn X

Latest news

Press, funding announcements and product moves mentioning AllTrails.

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Funding history

9 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
ACQUISITIONOther financing	Nov 2021	$736M	$736M	GBG	↗
GROWTH EQUITY VCOther financing	Nov 2021	$150M	—	Spectrum Equity	↗

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Growth signals

AllTrails website traffic

Latest recorded traffic for AllTrails is 23M monthly website visits, up 43.8% over the last three months. AllTrails's team grew 112.4% over the past year.

Latest monthly visits23M 3-month web change+43.8% 1-year team growth+112.4%

Monthly website visitsFeb 2016–Jul 2026

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Open positions

Openings linked to this company in Dealroom

Growth Product & Business Analyst530, Bush Street, Chinatown, South of Market, San Francisco, California, 94108, United States · Business Development · Sep 4, 2026 Product Designer530, Bush Street, Chinatown, South of Market, San Francisco, California, 94108, United States · Design · Sep 2, 2026 Product Support Specialist530, Bush Street, Chinatown, South of Market, San Francisco, California, 94108, United States · CSM & Support · Aug 26, 2026 Data Science & Engineering Manager530, Bush Street, Chinatown, South of Market, San Francisco, California, 94108, United States · Data Science & Engineering · Aug 10, 2026 Senior DevOps Engineer, Security530, Bush Street, Chinatown, South of Market, San Francisco, California, 94108, United States · DevOps · Jul 19, 2026 Senior Manager, Engineering530, Bush Street, Chinatown, South of Market, San Francisco, California, 94108, United States · Project Management · Jun 24, 2026 People Systems & Operations Analyst530, Bush Street, Chinatown, South of Market, San Francisco, California, 94108, United States · Business Intelligence · Jun 11, 2026

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