Allied Architects

About Allied Architects

Established in August 2005 by Masahide Nakamura, Allied Architects, Inc. operates as a marketing acceleration (AX) support company. Nakamura's journey into the tech world began during his time at Keio University, where he became fascinated with the nascent internet. After graduating, he joined Sumitomo Corporation and later was the first employee at Golf Digest Online, a venture he helped take public on the Tokyo Stock Exchange Mothers market in 2004. This experience solidified his belief in the internet's business potential, leading him to found Allied Architects to capitalize on the emerging power of social media.

The company provides comprehensive solutions for businesses aiming to leverage social media platforms like Facebook, Twitter, and Instagram for marketing. Its core business revolves around a "Marketing AX Support Business," which assists companies in accelerating their marketing activities through a suite of proprietary SaaS products and solutions. This includes the "Letro" platform for utilizing user-generated content (UGC) on websites and in ads, "LetroStudio" for in-house video creation, and "echoes," a tool for managing social media campaigns. The company's business model is centered on providing these SaaS tools alongside solutions for SNS operation, digital advertising, and support for businesses expanding into China. Revenue is generated through these service offerings, catering to a client base ranging from small and medium-sized enterprises to large corporations.

A significant milestone in the company's history was its listing on the Tokyo Stock Exchange Mothers in November 2013. Allied Architects has also expanded its operations globally, establishing a subsidiary in Singapore in 2014 and development bases in Vietnam. The company offers a cross-border promotion business, including a service that leverages a network of Chinese influencers in Japan to support marketing efforts aimed at Chinese consumers. This international strategy is complemented by its overseas SaaS business, which features "Craft," a global platform connecting advertisers with a worldwide network of creators for ad creative production.