Alivemeter

The core of Alivemeter's business is a mobile application that serves as a personal health tracker. It enables end-users to monitor daily activities, food intake, and sleep patterns, while also providing a space to store personal health records securely. A key feature is the ability for users to engage in video consultations with doctors, offering a convenient way to access medical advice. The platform is structured to serve both individual consumers seeking to manage their health and a variety of healthcare practitioners.

For its professional client base, which includes nutritionists, fitness trainers, and medical doctors, Alivemeter provides tools to track and monitor their patients' progress remotely. This dual-sided market approach positions the company as an intermediary, connecting health service providers with a broader customer base. The business model appears to be centered on providing a comprehensive platform that delivers cost-effective diet plans and health monitoring. Its network includes partnerships with over 70 fitness centers, the primary care provider Healthspring, and various insurance companies, which helps dieticians and nutritionists to expand their businesses.

In August 2018, Alivemeter was acquired by Madhyam Corporate Services Ltd., a company with interests in media and healthcare, for an undisclosed sum. Madhyam's stated goal for the acquisition was to integrate Alivemeter's technology into its existing preventive healthcare infrastructure, which serves corporate clients and health insurance firms. The plan involved enhancing the platform with artificial intelligence to improve the condition management programs offered to these enterprise clients, suggesting a strategic shift or expansion from a purely consumer-facing app to a B2B and B2B2C model following the acquisition.