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Alice

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Formerly ActiveFence. Detects malicious content online, at scale

Tel Aviv-Yafo, IsraelFounded 2018Cybersecurity
Valuation $500M–1B Last recorded · 2021
Revenue $10–50M Latest reported FY
Headcount 100–500 Current team size
Total funding $100–500M Disclosed equity funding
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About Alice

Alice operates in the trust and safety sector, providing advanced technology solutions for content moderation and risk analysis. The company serves clients in various industries, including those dealing with real-time video moderation, AI safety, and geopolitical risk. Alice's business model revolves around offering high-quality content moderation tools that can be automated and scaled, catering to the needs of trust and safety teams.

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The company generates revenue by partnering with organizations that require robust solutions to manage and mitigate online abuse and cyber threats. Alice's technology supports multiple languages, making it a versatile choice for global clients. The acquisition of Spectrum Labs further strengthens its capabilities in combating online harm. Alice has been recognized with the Frost & Sullivan Tech Innovation Leadership Award, highlighting its impact in the field. Keywords: trust, safety, content moderation, risk analysis, online abuse, cyber threats, multilingual, automation, scalability, acquisition.

Source: Dealroom company data

At a glance

Founded
2018
Headquarters
Tel Aviv-Yafo, Israel
Sector
Cybersecurity
Power Law
Colt$25–100M revenue

Latest news

Press, funding announcements and product moves mentioning Alice.

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Investors

12 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A6 investors entered at this stage

Series B and later6 investors entered at this stage

Employees mapped 433 incl. 14 AI specialists
Founders Hidden — book a demo/100 quality score
Key operators 12 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇮🇱 Israel · Tel Aviv-Yafo HQ
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Web traffic by country
69K monthly visits
across markets
🇺🇸 United States42%
🇮🇱 Israel25.7%
🇳🇬 Nigeria7.2%
🇬🇧 United Kingdom4.6%
🇻🇳 Vietnam4.3%
Top 5 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Alice on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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