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Alice

Cybersecurity · Tel Aviv-Yafo, Israel · Founded 2018

Formerly ActiveFence. Detects malicious content online, at scale MoreLess

Alice operates in the trust and safety sector, providing advanced technology solutions for content moderation and risk analysis. The company serves clients in various industries, including those dealing with real-time video moderation, AI safety, and geopolitical risk. Alice's business model revolves around offering high-quality content moderation tools that can be automated and scaled, catering to the needs of trust and safety teams.

The company generates revenue by partnering with organizations that require robust solutions to manage and mitigate online abuse and cyber threats. Alice's technology supports multiple languages, making it a versatile choice for global clients. The acquisition of Spectrum Labs further strengthens its capabilities in combating online harm. Alice has been recognized with the Frost & Sullivan Tech Innovation Leadership Award, highlighting its impact in the field. Keywords: trust, safety, content moderation, risk analysis, online abuse, cyber threats, multilingual, automation, scalability, acquisition.

Valuation $500M–1B
Revenue $10–50M
Headcount 100–500
Total funding $100–500M
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Alice and the history behind them.

Talent graph

Alice's talent

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Employees mapped 433 incl. 14 AI specialists
Founders Hidden — book a demo/100 quality score
Key operators 12 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

12 investors on Alice's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Global footprint

Where Alice has talent and traffic

Workforce by country
🇮🇱 Israel · Tel Aviv-Yafo HQ
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Web traffic by country
69K monthly visits
across markets
🇺🇸 United States42%
🇮🇱 Israel25.7%
🇳🇬 Nigeria7.2%
🇬🇧 United Kingdom4.6%
🇻🇳 Vietnam4.3%
Top 5 markets shown

Market sentiment

What the market is saying about Alice

An AI-synthesized read of the highest-engagement posts about Alice on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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