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Alice
Enterprise AI security, safety and trust for models, agents and applications
About Alice
Alice (formerly ActiveFence) is an enterprise AI security, safety and trust company founded in 2018 by Noam Schwartz, Iftach Orr, Alon Porat and Eyal Dykan. It helps AI labs, enterprises and technology platforms test and secure models, agents and applications before and after production. Its capabilities include red teaming, adversarial intelligence, runtime guardrails, threat detection, adversarial training data and continuous monitoring for risks such as jailbreaks, prompt injection, data leakage and harmful behavior. Alice’s Rabbit Hole intelligence is built from real-world abuse patterns observed across online platforms. The company rebranded from ActiveFence to Alice in 2026 and is headquartered in New York.
Source: Dealroom company dataAt a glance
- Founded
- 2018
- Headquarters
- Tel Aviv-Yafo, Israel
- Sector
- Cybersecurity
- Power Law
- Colt$25–100M revenue
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A6 investors entered at this stage
Series B and later6 investors entered at this stage
Source: Dealroom Talent Intelligence.
Global footprint
across markets
Market sentiment
An AI-synthesised read of the highest-engagement posts about Alice on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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