Alfredo Ginyard

About Alfredo Ginyard

Happ provides a centralized digital ecosystem designed to streamline the business operations of creative freelancers. The platform addresses common pain points within the freelance community, such as ambiguous agreements, irregular payments, and the administrative burdens of running a solo business.

The company's origins trace back to the shared experiences of its founders during their time in the Israeli military, where they were responsible for producing content and events from concept to completion. This experience instilled in them a deep understanding of teamwork and efficient execution. Following their service, co-founder Shlomit Malka moved to New York and built a career in modeling, TV hosting, and art, experiencing firsthand the difficulties of managing a freelance career. Concurrently, her co-founders, Guy and Omri, established SentrySite, a successful software development company in Israel. The reunion of their paths and the synthesis of their experiences—Malka's creative freelancing and her partners' software expertise—led to the creation of Happ. The venture was conceptualized around 2020 during the COVID-19 pandemic, a period that highlighted the shift of creative professionals from artists to business owners who often lacked the necessary business management tools.

Happ's core offering is a platform that integrates various business functions into a single workspace. It provides tools for managing contracts, billing, and payments, aiming to bring clarity and trust to business relationships. Features include a comprehensive financial overview, one-click generation of accounting documents, cash flow statements with forecasting, and expense tracking. The platform also facilitates collaboration and communication among creative professionals. By consolidating these administrative and financial tasks, Happ enables creative freelancers to focus more on their craft and less on backend management. The business model appears to be centered on providing this integrated environment as a service to the growing creative economy.