Alarum Technologies

The company underwent a significant strategic shift in 2019, pivoting to a growth strategy centered on mergers and acquisitions. A key milestone in this transition was the acquisition of NetNut in April 2019 for $9.7 million. This acquisition was pivotal, and by 2023, Alarum divested its enterprise cybersecurity activities to sharpen its focus on the NetNut business line, which now constitutes the vast majority of its revenue. The company operates on a usage-based SaaS business model, generating revenue from subscriptions to its IP Proxy Network (IPPN) solutions, with plans based on bandwidth usage. Its clients include advertising and media companies, financial organizations, and AI-native businesses across North America, Europe, and Asia.

Alarum's core offering is its subsidiary, NetNut, a provider of proxy services founded in 2017. NetNut provides enterprise clients with tools to collect public web data anonymously and at scale. Its product suite includes rotating and static residential proxies, mobile IPs, and datacenter proxies. The service operates on a proprietary hybrid proxy network that includes over 1,000 servers and a vast pool of over 85 million residential IP addresses across 195 countries. A key differentiator for NetNut is its technology that sources IPs directly from over 200 Internet Service Providers (ISPs) globally, enabling a 'one-hop' connection that provides faster and more stable performance compared to traditional peer-to-peer proxy networks. To further enhance its offerings, Alarum is developing an AI Data Collector, designed to adapt to website changes and allow users to generate custom data collection solutions through a no-code interface.