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AirPlay Network
AirPlay creates and produces games that allow consumers to use their cell phones to play along with their favorite television programs
About AirPlay Network
AirPlay Network was positioned to merge mobile gaming with live television, creating an interactive experience for viewers. The company developed applications allowing users to engage with live broadcasts, such as sports and awards shows, by answering trivia questions and interacting with the event in real-time through their mobile devices and the web.
The business model centered on creating a 'second screen' experience, capitalizing on the increasing prevalence of mobile devices as companions to traditional television viewing. This approach aimed to transform passive consumption of media into an active, participatory event. The target market included viewers of major live television events, including sports like the NFL and NBA, and popular TV shows such as 'Jeopardy!' and the Oscars.
Founded by a team with collective expertise from prominent technology and entertainment companies like TiVo, AOL, and Electronic Arts, AirPlay Network attracted significant investor interest. In October 2006, the company announced it had secured $14 million in a funding round. This financing included participation from notable investors such as Redpoint Ventures, Qualcomm, Motorola, JK and B Capital, and Onset Ventures. The capital was intended to provide the strategic and financial resources necessary to expand the service across a wider range of content and live programming.
Morgan Guenther served as the chairman and CEO of the company. The leadership team's background in interactive television was a core component of the company's value proposition, suggesting a deep understanding of the technological and business challenges in this emerging market segment.
Source: Dealroom company dataKnowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES B✓Equity / VC | Oct 2006 | $14M | $56M | JK&B Capital · Qualcomm Ventures | — |
| SERIES A✓Equity / VC | Jun 2005 | $4M | $16M | Undisclosed | — |
Growth signals
Latest recorded traffic for AirPlay Network is 100 monthly website visits, down 82.1% over the last three months. AirPlay Network's team grew 0% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A2 investors entered at this stage
JK&B Capital
Qualcomm Ventures
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about AirPlay Network on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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