airfocus

About airfocus

Based in Hamburg, Germany, airfocus was established in 2017 by Malte Scholz, Valentin Firak, and Christian Hoffmeister. The company was born from CEO Malte Scholz's own experience as a product manager seeking a more effective tool to navigate the complexities of product strategy, which led to the creation of a platform designed to eliminate the reliance on disjointed spreadsheets and tools. Scholz, with a background in business economics and extensive experience in SaaS and mobile tech, teamed up with Valentin Firak, who brought his expertise in business administration, engineering, and sales, and Christian Hoffmeister, who had a background in communications science and business development. In April 2025, airfocus was acquired by Lucid Software, a US-based leader in visual collaboration, to integrate its capabilities into Lucid's suite of products.

airfocus provides a modular product management platform designed to serve product teams, from startups to large enterprises, in managing market-facing products, internal projects, and IT portfolios. The company operates on a subscription-based business model, offering tiered pricing plans that cater to different organizational sizes and needs, including a free trial to allow potential customers to evaluate the software. Its client base includes over 800 businesses, with notable names like Caterpillar, The Washington Post, Orange, and Goodyear.

The platform offers a centralized and flexible solution for product management, addressing challenges such as roadmapping, prioritization, and aligning teams with clear objectives. It features customizable prioritization frameworks, including RICE and MoSCoW, and collaborative tools like Priority Poker to facilitate data-driven decision-making. The software provides interactive Kanban and timeline roadmaps, a portal for user feedback collection, and an AI-assisted system to streamline workflows. A key aspect of the platform is its ability to create a single source of truth for product organizations, integrating with widely used tools such as Jira, Trello, Slack, and Salesforce to ensure seamless workflow connectivity.