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Aim'n

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Producing sportswear and activewear perfect for gym workouts, yoga and an active lifestyle

Halmstads kommun, SwedenFounded 2014Fashion
Valuation $25–50M Last recorded · 2020
Revenue $10–50M Latest reported FY
Headcount <100 Current team size
Total funding $0–10M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Aim'n and the history behind them.

About Aim'n

aim'n is a rapidly expanding activewear brand founded in 2014 in Halmstad, Sweden, by Tekla and Helen. The company operates in the global activewear market, targeting women who seek stylish, high-quality, and functional sportswear. aim'n differentiates itself by creating unique trends rather than following existing ones, offering garments that are bold, playful, and confident with a feminine touch. The brand is committed to empowering women to live active, healthy lifestyles and to believe in their dreams. aim'n's business model revolves around direct-to-consumer sales through its online platform, supported by a strong community of women who motivate and support each other. Revenue is generated primarily through the sale of activewear products, including leggings, sports bras, tops, and accessories. The company also emphasizes sustainability, inclusivity, self-love, and body positivity in its brand ethos.

Source: Dealroom company data

At a glance

Founded
2014
Headquarters
Halmstads kommun, Sweden
Sector
Fashion
Power Law
Colt$25–100M revenue

Investors

1 investor on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series B and later1 investor entered at this stage

  • eEquity
Team profiled 7 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 5 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
4 countries with
team presence
🇸🇪 Sweden90.6%
🇳🇴 Norway4.7%
🇮🇩 Indonesia3.1%
🇩🇪 Germany1.6%
4 countries shown
Web traffic by country
27K monthly visits
across markets
🇺🇸 United States18.1%
🇸🇪 Sweden15.6%
🇦🇺 Australia13%
🇳🇿 New Zealand8.9%
🇨🇦 Canada8.1%
Top 5 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Aim'n on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Aim'n on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.