Aiguang Platform

About Aiguang Platform

Aiguang (guang.com) is a Chinese e-commerce platform specializing in livestreaming and short-form video to facilitate online shopping. Founded in December 2018, the company operates as Hangzhou Aiguang Network Information Service Co., Ltd. and has established a significant presence in China's booming live commerce market. The platform is deeply integrated with the WeChat ecosystem, leveraging social sharing and community engagement to drive sales.

The company was co-founded by Zhu Ning (also known as Bai Ya), who previously served as the chief product designer at Alipay, and Qian Zilong, a former executive at Alibaba. Their extensive backgrounds in China's leading tech and e-commerce companies have informed Aiguang's strategy. The platform enables brands and influencers, known as Key Opinion Leaders (KOLs), to showcase products, interact with customers in real-time, and guide purchasing decisions. This model serves a wide range of clients, from major brands like TCL and Wangfuijng Department Store to smaller merchants and individual content creators. By 2020, over 60,000 brands had joined the platform, which achieved a gross merchandise volume of over 2 billion RMB for the year.

Aiguang's business model centers on providing a comprehensive suite for live commerce, empowering merchants with tools for sales and influencers with quality product sources to monetize their following. The company has received significant financial backing, including a strategic investment of $20 million in June 2020 from investors including China Youzan, a major provider of e-commerce services.