Aigens

About Aigens

Aigens provides a comprehensive software-as-a-service (SaaS) platform for the food & beverage and hospitality sectors, primarily in the Asia-Pacific region. Founded in 2012 by Hans Paul and Peter Liu, who met while studying at the University of California, Berkeley, the Hong Kong-headquartered company was a pioneer in introducing QR code-based ordering technology to Hong Kong and Singapore. Paul, the CEO, drives business development with a background in statistics and computer science, while CTO Liu, an experienced e-commerce architect with a degree in electrical engineering and computer science, leads research and development.

The company's business model is centered on a subscription service, which offers predictable revenue streams. Aigens also generates revenue through its integrated payment solution, Aigens Pay, which processes transactions from various touchpoints for a fee. The firm was profitable and self-funded for its first decade before securing its first funding round, a Seed investment from Velocity Ventures, in June 2021. This was followed by a significant $14 million Series A round in December 2022, led by Ant Group, to fuel expansion across the APAC region.

Aigens delivers an omnichannel suite of solutions designed to enhance operational efficiency and customer engagement for its clients, which range from quick-service restaurants to full-service hotel chains. Its client roster includes major international brands like Starbucks, Burger King, Pizza Hut, Hyatt, and Marriott. The core product, Aigens Ordering, facilitates self-ordering through mobile devices (via QR code scan without an app) and physical kiosks. The platform supports complex menus, real-time POS synchronization, and AI-driven upselling. Complementary modules include Aigens Loyalty, a customer retention tool using points, tiered memberships, and personalized rewards, and Aigens Connect, a middleware that integrates disparate systems like CRMs, payment gateways, and food delivery aggregators. The platform now serves over 4,000 outlets and processes over 140 million orders annually, with a Gross Merchandise Value exceeding $1.5 billion.