Ai Robotics

About Ai Robotics

Ai Robotics Inc. is a Japanese publicly traded company specializing in artificial intelligence-driven marketing and the direct-to-consumer (D2C) brand business. Founded in April 2016 as HowTwo Inc. by Makoto Tatsukawa, the company initially launched a beauty video media business before pivoting to AI marketing in October 2018 with the development of its proprietary AI system, "SELL". The company rebranded to Ai Robotics Inc. in July 2020 and was listed on the Tokyo Stock Exchange Growth Market in September 2024.

The company operates through two primary segments: an AI solution business and a D2C brand business. The AI solutions segment leverages the proprietary "SELL" system to provide clients, including major consumer goods manufacturers and advertising agencies, with comprehensive marketing services that analyze and predict consumer purchasing behavior. The D2C segment focuses on planning, developing, and selling its own brands, primarily in the beauty sector. This includes the skincare brand "Yunth," beauty appliance brand "Brighte," and haircare brand "Straine." The business model integrates the "SELL" AI system across all brand operations—from product development and marketing to CRM and inventory management—to maximize efficiency and customer lifetime value. This data-centric approach allows the company to create and scale brands with high reproducibility.

The founder, Makoto Tatsukawa, has a background in launching web services and cosmetics brands since his university days. Prior to establishing Ai Robotics, he founded and successfully sold a media company to a listed enterprise in 2013.