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Agrotools

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Consolidated as the most relevant AgTech in LATAM, assisting every chain of corporate agribusiness

São Paulo, BrazilFounded 2007Food
Valuation $100–250M Last recorded · 2022
Revenue $10–50M Latest reported FY
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Agrotools and the history behind them.

About Agrotools

Founded in 2007 by economist Sergio Rocha, Agrotools has established itself as a significant digital platform for corporate agribusiness, originating from São Paulo, Brazil. Rocha, the company's CEO, leveraged over 30 years of experience in agricultural commodities, financial services, and technology to create a solution for a critical market gap: the lack of organized, accessible data for risk analysis and decision-making in the agricultural sector. The company initially grew by reinvesting its revenues and later secured $21 million in a Series A funding round in 2022 to fuel its expansion.

Agrotools provides a proprietary geospatial platform that offers data-driven insights to the entire agribusiness value chain, bridging the gap between rural territories and corporate entities. Its client base includes banks, insurers, commodity traders, food and beverage companies, and retail networks, with prominent names like McDonald’s, Cargill, and Rabobank. The company's business model is centered on providing digital solutions that enable clients to manage risks and identify opportunities. This is achieved by analyzing over 1,300 layers of data from multiple sources to deliver insights for financial resource allocation, rural insurance underwriting, raw material procurement, and ESG compliance. The platform processes over 200,000 analyses daily, monitoring more than 200 million hectares.

The core service is a digital ecosystem that translates complex rural data into actionable business intelligence. For financial institutions, it provides tools for more precise risk assessment in agricultural lending and insurance. For corporations purchasing raw materials, it offers supply chain monitoring to ensure socio-environmental compliance and protect brand reputation. The platform also delivers commercial intelligence for companies selling products to rural producers. A key milestone was the acquisition of Argentine ag-tech S4Go in 2023, enhancing its capabilities to connect with small and medium-sized producers. Certified as a B Corporation, Agrotools is recognized for its commitment to social and environmental standards. The company has expanded its operations to North America and other parts of Latin America and Australia, with plans for further growth through strategic partnerships and acquisitions.

Source: Dealroom company data

At a glance

Founded
2007
Headquarters
São Paulo, Brazil
Sector
Food
Power Law
Colt$25–100M revenue

Investors

8 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A1 investor entered at this stage

  • KPTL

Series B and later7 investors entered at this stage

  • Horácio Lafer Piva
  • Pedro Paulo Campos
  • Fátima Marques
  • Olivier Murguet
  • InovaBRA
  • Paulo Hegler
  • Henry James Salomon
Team profiled 5 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
4 countries with
team presence
🇧🇷 Brazil97.7%
🇮🇹 Italy0.6%
🇪🇸 Spain0.6%
🇸🇬 Singapore0.6%
4 countries shown
Web traffic by country
5.1K monthly visits
across markets
🇧🇷 Brazil100%
Top 1 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Agrotools on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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