AgoraLV

About AgoraLV

AgoraLV, operating under the product name mvp.market, entered the collegiate sports landscape in 2021. The company was established by Founder and CEO Scott McLaughlin to capitalize on the new Name, Image, and Likeness (NIL) regulations in collegiate athletics. The conceptual catalyst for the firm's creation was Luka Garza's pioneering launch of his own NFT series in April 2021, which highlighted the potential for new asset classes and income streams to support collegiate athletes.

Operating within the collegiate NIL market, AgoraLV aims to redefine how athletes monetize their personal brands. The company's business model is centered on providing a suite of services directly to collegiate athletes and their athletic departments. Revenue appears to be generated from its activities in the NFT space, through facilitating endorsements and sponsorships, and by offering specialized wellness services to teams.

The company's offerings are threefold. Firstly, through mvp.market, it provides a platform focused on non-fungible tokens (NFTs) for college athletes. Secondly, it delivers services for prescriptive endorsements and sponsorships, actively managing and creating opportunities for athletes. A distinct component of its strategy includes the introduction of scientific wellness testing for collegiate athletic teams, a service designed to optimize the physical and mental well-being of the athletes. As of its last reported funding, the company has raised $12.3 million.