A
aGoodFit
Configurable go-to-market data and enrichment platform
About aGoodFit
aGoodFit provides a configurable data platform designed to power go-to-market (GTM) strategies for commercial leaders. Founded in 2020 by Harrison Rose, a co-founder of Paddle, and Aleksander Bury, who previously built internal GTM tools at Paddle, the company aims to address challenges such as wasted time on poor-fit leads and rising customer acquisition costs. Their shared experience at Paddle, where Rose scaled the business significantly and Bury developed tools to refine sales execution, formed the foundation for aGoodFit's mission. The founders sought to create a solution that moves beyond inefficient sales models by providing revenue leaders with direct control over their GTM strategies.
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The platform allows businesses to map their total addressable market based on custom criteria, moving beyond generic filters like industry and headcount. It enriches company profiles with a wide range of data points, including firmographics, technographics, hiring trends, and funding details, from a single provider. A key feature is the use of configurable classification models, employing Large Language Models (LLMs) to label and qualify companies based on specific business needs, such as what they do or who they sell to. This enables clients to prioritize and segment accounts, score their potential, and define key personas to ensure sales and marketing efforts are focused on the most promising prospects. The platform is designed to integrate with a client's existing tool stack, such as their CRM, to fuel various GTM motions like account-based marketing (ABM) and programmatic outreach without disrupting existing workflows.
The company's business model is centered on providing this data and intelligence layer, helping clients like Personio and Chili Piper achieve measurable results, such as reduced sales cycles and increased market coverage. In September 2025, aGoodFit announced a $13 million Series A funding round led by Notion Capital, with participation from several other investment firms. This capital is intended to accelerate product development and make advanced GTM execution more accessible to a wider range of businesses.
At a glance
- Status
- Operational
- Founded
- 2020
- Headquarters
- London, United Kingdom
- Employees
- 30
- Open positions
- 3
- Dealroom signal
- 93.9/100
- Industry
- Marketing, Enterprise Software
- Sub-industry
- CRM & Sales
- Sector
- AI, Core AI, MLops, AI Data Preparation and Generation, AI Model Deployment and Monitoring, uk is8 digital and technologies
- Technology
- Artificial Intelligence
- Business model
- SaaS
- Client focus
- b2b
Latest news
Press, funding announcements and product moves mentioning aGoodFit.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES A✓Equity / VC | Sep 2025 | $13M | $52M | Common Magic · Robin Capital · Andrena Ventures · Inovia Capital | ↗ |
Growth signals
Latest recorded traffic for aGoodFit is 4.5K monthly website visits, down 65.4% over the last three months. aGoodFit's team grew 150% over the past year.
Open positions
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A6 investors entered at this stage
Notion Capital
Common Magic
Robin Capital
Andrena Ventures
Inovia Capital
Salica Investments
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about aGoodFit on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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