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aGoodFit

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Configurable go-to-market data and enrichment platform

London, United KingdomFounded 2020AI
Valuation $0–100M Latest valuation · 2025
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for aGoodFit and the history behind them.

About aGoodFit

aGoodFit provides a configurable data platform designed to power go-to-market (GTM) strategies for commercial leaders. Founded in 2020 by Harrison Rose, a co-founder of Paddle, and Aleksander Bury, who previously built internal GTM tools at Paddle, the company aims to address challenges such as wasted time on poor-fit leads and rising customer acquisition costs. Their shared experience at Paddle, where Rose scaled the business significantly and Bury developed tools to refine sales execution, formed the foundation for aGoodFit's mission. The founders sought to create a solution that moves beyond inefficient sales models by providing revenue leaders with direct control over their GTM strategies.

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The platform allows businesses to map their total addressable market based on custom criteria, moving beyond generic filters like industry and headcount. It enriches company profiles with a wide range of data points, including firmographics, technographics, hiring trends, and funding details, from a single provider. A key feature is the use of configurable classification models, employing Large Language Models (LLMs) to label and qualify companies based on specific business needs, such as what they do or who they sell to. This enables clients to prioritize and segment accounts, score their potential, and define key personas to ensure sales and marketing efforts are focused on the most promising prospects. The platform is designed to integrate with a client's existing tool stack, such as their CRM, to fuel various GTM motions like account-based marketing (ABM) and programmatic outreach without disrupting existing workflows.

The company's business model is centered on providing this data and intelligence layer, helping clients like Personio and Chili Piper achieve measurable results, such as reduced sales cycles and increased market coverage. In September 2025, aGoodFit announced a $13 million Series A funding round led by Notion Capital, with participation from several other investment firms. This capital is intended to accelerate product development and make advanced GTM execution more accessible to a wider range of businesses.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2020
Headquarters
London, United Kingdom
Employees
30
Open positions
3
Dealroom signal
93.9/100
Industry
Marketing, Enterprise Software
Sub-industry
CRM & Sales
Sector
AI, Core AI, MLops, AI Data Preparation and Generation, AI Model Deployment and Monitoring, uk is8 digital and technologies
Technology
Artificial Intelligence
Business model
SaaS
Client focus
b2b

Latest news

Press, funding announcements and product moves mentioning aGoodFit.

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Funding history

1 recorded event

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES AEquity / VC Sep 2025 $13M $52M Common Magic · Robin Capital · Andrena Ventures · Inovia Capital
Showing the latest 1 of 1 recorded eventsBook a demo for the full funding history →

Growth signals

aGoodFit website traffic

Latest recorded traffic for aGoodFit is 4.5K monthly website visits, down 65.4% over the last three months. aGoodFit's team grew 150% over the past year.

Latest monthly visits4.5K 3-month web change-65.4% 1-year team growth+150%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investors

6 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A6 investors entered at this stage

Team profiled 9 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
2 countries with
team presence
🇬🇧 United Kingdom92%
🇵🇱 Poland8%
2 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about aGoodFit on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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