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AgencyKPI

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Business intelligence platform intended for insurance networks, independent agencies, and insurers

Austin, United StatesFounded 2017Fintech
Valuation $25–50M Last recorded · 2020
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $0–10M Disclosed equity funding
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About AgencyKPI

AgencyKPI emerged on the insurance scene in 2017, the brainchild of co-founders Trent Richmond and Bobby Billman. Based in Austin, Texas, the firm addresses a critical need within the insurance industry: the aggregation and analysis of fragmented data for independent insurance agencies, carriers, and networks. Richmond, serving as CEO, brings a deep understanding of the industry's distribution channels, having previously held the position of President and COO at Combined Agents of America. Billman, the company's President, complements this with his extensive background in insurance data and analytics. Their combined experience forms the bedrock of AgencyKPI's mission to empower insurance networks and their member agencies with actionable business intelligence.

The company operates on a business-to-business (B2B) software-as-a-service (SaaS) model, providing a platform designed to harmonize data from various sources. This allows independent insurance networks and their affiliates to gain a clearer understanding of their performance. The core product, the Harmony Platform, integrates with agency management systems to automate the collection and visualization of key performance indicators. It allows users to track written premiums, commissions, and policy growth, benchmarking their performance against other network members. This functionality enables agencies to identify growth opportunities and operational inefficiencies.

AgencyKPI's client base consists primarily of independent insurance agency networks, brokers, and carriers. By providing a unified view of data, the platform helps these entities collaborate more effectively and make data-driven decisions. For instance, it allows for the comparison of carrier compensation and performance across a network, fostering more strategic partnerships. The company has achieved notable milestones, including securing significant seed funding and forming partnerships with prominent insurance networks, which has solidified its position in the insurtech market.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2017
Headquarters
Austin, United States
Employees
3
Open positions
None listed
Dealroom signal
56.0/100
Industry
Fintech
Sub-industry
Insurance
Sector
Fintech, Business Intelligence, Insurtech
Business model
SaaS
Client focus
b2b

Funding history

3 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES B✓Equity / VC Jun 2022 — — EMC Insurance · Keystone Insurance Group · LiveOak Venture Partners · Combined Agents of America ↗
SERIES A✓Equity / VC Jun 2020 $5M $20M Keystone Insurance Group · Combined Agents of America · EMC Insurance —
Showing the latest 2 of 3 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022 —
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Growth signals

AgencyKPI website traffic

Latest recorded traffic for AgencyKPI is 170 monthly website visits, down 58.5% over the last three months. AgencyKPI's team declined 86.4% over the past year.

Latest monthly visits170 3-month web change-58.5% 1-year team growth-86.4%
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Similar companies

Closest operating peers by Dealroom taxonomy

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Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

4 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A4 investors entered at this stage

  • EMC Insurance
  • Keystone Insurance Group
  • Combined Agents of America
  • LiveOak Venture Partners
Team profiled 5 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇺🇸 United States100%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about AgencyKPI on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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