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After

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We are on a mission to change the end-of-life experience for families and individuals for the better. Funerals don't have to be complicated or expensive. With After.com we provide simplicity…

Provo, United StatesFounded 2020Fintech
Valuation $50–100M Last recorded · 2024
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for After and the history behind them.

About After

After.com is a startup that specializes in providing simple cremation arrangements and funeral pre-planning services. The company aims to make the process of arranging funerals straightforward, affordable, and compassionate. Unlike traditional funeral homes, After.com offers its services online, allowing clients to arrange everything from the comfort of their homes. This approach not only saves time and money but also reduces the emotional burden on families during difficult times.

After.com serves a diverse range of clients across several states including Arizona, California, Colorado, Oregon, Utah, and Washington. The company targets individuals and families looking for a more affordable and less complicated alternative to traditional funeral services. Their market includes people who prefer cremation over traditional burial and those who wish to pre-plan their funeral arrangements to avoid leaving unexpected costs for their loved ones.

The business model of After.com is primarily based on providing cremation and pre-planning services at a low upfront cost. They offer flexible payment plans to accommodate different financial situations. The company generates revenue through the sale of these services, which are priced competitively to attract cost-conscious consumers.

After.com differentiates itself by offering a dedicated care specialist to support clients through every step of the process. Their compassionate care team is available 24/7 to assist with any questions or concerns, ensuring that clients feel supported and understood. The company also provides educational resources on funeral insurance and the benefits of pre-planning, helping clients make informed decisions.

In summary, After.com is revolutionizing the funeral industry by offering affordable, simple, and compassionate cremation and pre-planning services online. Their focus on customer care and transparent pricing makes them a compelling choice for those looking to manage end-of-life arrangements with ease and dignity.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2020
Headquarters
Provo, United States
Employees
48
Open positions
None listed
Dealroom signal
87.8/100
Industry
Fintech
Sub-industry
Insurance
Sector
Fintech, Insurtech Related, Life Insurance, LandH Insurance, Value add services insurance
Business model
Marketplace & ecommerce
Client focus
b2c

Funding history

5 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES A✓Equity / VC Jul 2024 $10M $40M HighPost Capital · HIPstr ↗
SEED✓Equity / VC Oct 2023 $1.1M $4.4M Undisclosed ↗
Showing the latest 2 of 5 recorded eventsBook a demo for the full funding history →

Growth signals

After website traffic

Latest recorded traffic for After is 240K monthly website visits, down 11.1% over the last three months. After's team grew 23.1% over the past year.

Latest monthly visits240K 3-month web change-11.1% 1-year team growth+23.1%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

7 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed5 investors entered at this stage

  • TEN13
  • Matchstick Ventures
  • Break Trail Ventures
  • Revolution
  • Sweater

Series A2 investors entered at this stage

  • HighPost Capital
  • HIPstr
Team profiled 4 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
2 countries with
team presence
🇺🇸 United States97%
🇵🇭 Philippines3%
2 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about After on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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