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Afilio
Rethink insurance by offering holistic protection against life’s biggest risks instead of just financial coverage: Legal protection
About Afilio
Based in Berlin, Afilio operates as a digital platform focused on personal and family-oriented provision planning, targeting the German market. The company was founded in late 2017 by Till Oltmanns, Philip Harms, and Richard Musiol. The founders, who were in their early twenties and fresh out of university, were motivated by personal family experiences with the complexities of elder care and end-of-life bureaucracy. They identified a need to simplify the often convoluted processes associated with legal and financial planning for major life events.
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Afilio provides a centralized online location where individuals and families can manage legal, financial, and retirement planning. The platform enables users to generate legally sound documents such as living wills, powers of attorney, and testaments without the direct need for expensive legal counsel. It also assists with pension provisions and helps users find suitable insurance policies. The service guides users by assessing their individual needs and providing personalized, commission-free recommendations, which can be more cost-effective than traditional providers. Afilio's business model is subscription-based, offering a membership for an annual fee that provides access to its suite of document creation tools and planning services.
The company's offerings are designed to serve as a digital companion through various life stages, from entering the workforce to family planning and retirement. Afilio aims to be the primary point of contact for families when dealing with emergencies or significant life events like illness or death. Since its launch, the company has secured significant funding to support its growth. Notable funding rounds include a seed round in 2019 for approximately $5 million and a Series A round in 2021 for $13 million, led by CommerzVentures with participation from investors like Cherry Ventures, Speedinvest, and Cavalry Ventures.
At a glance
- Status
- Operational
- Founded
- 2017
- Headquarters
- Berlin, Germany
- Employees
- 35
- Open positions
- 3
- Dealroom signal
- 70.1/100
- Industry
- Legal, Fintech
- Sub-industry
- Insurance, Legal Matter Management
- Sector
- Fintech, Insurtech Distribution and Brokerage, Pension Insurance, Life Insurance, LandH Insurance
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
Latest news
Press, funding announcements and product moves mentioning Afilio.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES A✓Equity / VC | Jul 2021 | $12M | $48M | Cherry Ventures · Speedinvest · CommerzVentures · NAP | ↗ |
| SEED✓Equity / VC | Jul 2019 | $3.3M | $13M | Cherry Ventures · NAP · Mutschler Ventures | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Afilio is 250K monthly website visits, up 47.1% over the last three months. Afilio's team grew 2.9% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed3 investors entered at this stage
NAP
Cherry Ventures
Mutschler Ventures
Series A2 investors entered at this stage
CommerzVentures
Speedinvest
Other known investors6 additional known investors
Elevator Ventures
HW Capital
JPKE- MJMartin Janicki
Phillip Eissing
Verena Pausder
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Afilio on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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