Advisory Mandi

About Advisory Mandi

Advisory Mandi, founded in 2015 by Kaushlendra Singh Sengar and Mahek Tomar, operates as a digital marketplace for stock market advisory services in India. The firm is headquartered in Noida and aims to address the information gap for retail investors, particularly those in Tier II and III cities. The company's genesis is tied to Sengar's early exposure to the stock market, influenced by his mother's investment activities, which he pursued from a young age. His professional background includes roles at American Express and ALPARI, which preceded his entrepreneurial venture into creating an educational platform to improve financial literacy in India.

The core of Advisory Mandi's business is a platform that connects investors with SEBI-registered stock market research analysts. It functions as a marketplace where users can compare, select, and follow financial experts based on their performance, ratings, and reviews. The platform provides tools for analysts to forecast and generate recommendations, while investors receive alerts, news, and access to an economic calendar to inform their trading decisions. A key feature is a search engine that allows users to find top-performing experts for specific stocks.

A significant marketing and brand-building initiative for the company is the "Pro Advisory Championship" (PAC). This event, powered by partnerships with media outlets like CNBC Awaaz, brings together SEBI-licensed experts and brokerage firms to showcase their analytical skills. The platform ranks and rates the recommendations from these participants, which helps to minimize investment risk for users. In 2019, the company secured $36 million in a Series C funding round from EST Capital Switzerland. This capital was intended to enhance the platform by integrating multiple stockbrokers, asset management companies, and insurance brokers to create a multi-asset, multilingual investment platform.

The company serves retail investors, including novice traders and those in regional areas, by simplifying the complexities of the stock market. It aims to educate users and provide them with the tools and information necessary for making informed investment decisions. The platform also caters to SEBI-registered analysts and financial advisors by giving them a space to showcase their expertise. The business model appears to be centered on facilitating connections within its marketplace, though specific details on its revenue generation are not publicly detailed.