AdviNOW Medical

About AdviNOW Medical

AdviNOW Medical, founded in 2016 by CEO James Bates, is a Scottsdale, Arizona-based company at the intersection of healthcare and technology. Bates, an engineer with an extensive background in high-growth technology sectors, including leading a billion-dollar self-driving vehicle technology group at Freescale/NXP, identified a critical inefficiency in healthcare: over 60% of a physician's time is consumed by administrative tasks. This insight, gained while investigating an investment in an urgent care chain, prompted him to apply the principles of artificial intelligence (AI) and augmented reality (AR) from the automotive world to streamline medical workflows.

The company's core offering is an AI and AR-driven platform designed to automate the entire patient journey, from initial registration to post-visit follow-up. This system is engineered to reduce the administrative load on providers, allowing them to focus on patient diagnosis and treatment. The business model is structured as a Software-as-a-Service (SaaS) offering, with five distinct, yet integrated, product modules that can be sold separately or as a package, typically on a per-encounter or monthly fee basis. Clients primarily include healthcare providers, clinics, and hospital systems looking to enhance operational efficiency, reduce patient wait times, and improve profitability. Case studies suggest the platform can significantly increase patient throughput and improve an urgent care facility's profitability from near zero to over 40% EBITDA.

AdviNOW's platform has several key components. A 'Digital Front Door' allows patients to self-register and provide initial data on their own devices. The 'AI Triage and Guidance' system then uses a chatbot to collect detailed symptom information. This culminates in a one-page summary for the provider, which includes rank-ordered potential illnesses and decision support backed by peer-reviewed literature. The AI also acts as a scribe, automatically generating notes and integrating data into major Electronic Medical Record (EMR) systems. An 'Augmented Reality Medical Measurements' tool empowers junior medical staff to collect clinical-grade vitals, images, and sounds for later review. Finally, the platform manages 'Post-Visit Follow-up' and chronic care by engaging patients via text and connected devices.

The company has achieved notable milestones, including being recognized by Gartner in its Hype Cycle for Digital Care Delivery for four consecutive years. AdviNOW has raised significant capital to fuel its growth, including a reported total of over $20 million, with Bates himself making a substantial personal investment to maintain strategic control.