Adventures Inc

About Adventures Inc

Adventures Inc. operates as a brandtech and venture builder, strategically positioned at the intersection of marketing, entertainment, and venture capital. The company was co-founded in December 2020 by serial entrepreneur Rapha Avellar, former Ambev marketing VP Ricardo Dias, and CFO Gerard de Roure. The venture emerged from Avellar's previous company, Avellar Media, which was rebranded upon Dias's entry to reflect a broader vision.

The core of Adventures Inc.'s business model is building and scaling an ecosystem of brands, with a particular focus on creating beauty and consumer product lines in partnership with celebrities and digital creators. This model leverages the significant audience and influence of these personalities, treating them as media brands in their own right to launch direct-to-consumer (D2C) products. The company's revenue is generated through its advertising services for major clients like Disney and Tinder, and by taking ownership stakes in the new ventures it co-creates with talent. This approach subverts traditional advertising by transforming influencers from brand endorsers into brand owners.

The founders' backgrounds are central to the company's strategy. Rapha Avellar began his entrepreneurial journey by founding Avellar Media in 2019, growing it to over 140 people before the transition to Adventures Inc. Ricardo Dias brought over two decades of high-level marketing experience from his tenure at AB InBev, where he held roles including Vice-President of Marketing for Brazil. His experience in building global brands informs the company's strategy of creating long-lasting, scalable businesses. The company's growth has been accelerated by strategic acquisitions, including the talent management firm Go4it Agency, which brought a roster of high-profile athletes into the fold and expanded the company's capabilities into talent management. In February 2022, Adventures Inc. secured a $10 million Series A funding round with participation from MercadoLibre and Provence Ventures, underscoring investor confidence in its hybrid model.