Advanced Digital Innovation

About Advanced Digital Innovation

Advanced Digital Innovation (ADI), the developer of the MyPathway platform, was established in the UK, with John Eaglesham serving as CEO since its formation in 2012. The company focused on creating digital tools to streamline the healthcare journey. A significant milestone was achieved in August 2019 when ADI secured a £650,000 investment from the Northern Powerhouse Investment Fund to advance its flagship product, MyPathway. Following a period of growth and further investment, the assets of ADI Health, including the MyPathway platform, were acquired by VitalHub Corp. in November 2022 after ADI Health was placed into Administration. This acquisition integrated MyPathway into VitalHub's broader suite of healthcare technology solutions.

MyPathway is a patient engagement platform that functions as a secure digital communication channel connecting patients with their healthcare providers. The business primarily serves NHS trusts and other healthcare organizations across England and Wales. Its business model is centered on providing these organizations with a platform to improve patient interaction, streamline clinical pathways, and reduce administrative overhead. Revenue is generated from the seven NHS customers representing an annualized recurring revenue of £373,609, alongside professional services work.

The platform consists of two main components: the MyPathway Patient App for patients and the MyPathway Clinical Portal for healthcare professionals. For patients, the app offers features like appointment management, access to digital letters, remote monitoring of health conditions, and tools for supported self-management. It allows patients to complete health questionnaires, attend virtual clinics, and even self-refer for services. For clinicians, the portal provides real-time patient data, enabling them to monitor progress, manage large patient cohorts, and make informed decisions. The system automates the sharing of educational resources and communications based on events in the patient's journey, helping to reduce missed appointments and release clinical capacity. The platform is utilized across various healthcare pathways, including long-term conditions like musculoskeletal issues and chronic pain, as well as shorter-term care for physiotherapy or orthopaedic surgery.