Admob

About Admob

AdMob, a portmanteau for "advertising on mobile," operates as a subsidiary of Google, functioning as a major mobile advertising network. The company was established by Omar Hamoui on April 10, 2006, while he was attending business school at the Wharton School. Hamoui, a serial entrepreneur with a background in computer science from UCLA, had previously founded other mobile-focused ventures, including a photo-sharing application, which exposed him to the challenges and opportunities in mobile advertising. This direct experience fueled the creation of AdMob as a self-serve platform to address this gap.

The firm's primary business is to provide app developers with a platform to monetize their applications through in-app advertising. Its client base consists of a global network of app developers and advertisers. Revenue is generated on a cost-per-click (CPC) and cost-per-impression (CPM) basis, where developers earn a share of the revenue when users interact with or view ads in their apps. AdMob facilitates this by connecting advertisers, who create and pay for the ads, with developers who integrate AdMob's Software Development Kit (SDK) into their applications to display these ads. The platform supports a variety of ad formats, including banners, interstitials, rewarded videos, and native ads, across both Android and iOS.

A significant milestone in AdMob's history was its acquisition by Google in November 2009 for approximately $750 million in stock, a deal that was finalized in May 2010. This acquisition was a strategic move for Google to solidify its position in the burgeoning mobile advertising market. Prior to the acquisition, AdMob had raised $46.8 million in funding and had acquired AdWhirl, a platform for ad development in iPhone applications. In 2013, Google announced a major rebuild of the AdMob platform, integrating technology from its other ad services like AdSense to offer developers an enhanced toolset. The platform provides robust analytics and reporting, allowing developers to gain insights into user interaction and ad performance to optimize their revenue.