COMPANY PROFILE

Admeld

Explore full profile

Advertising optimization platform providing online publishers with technology and expertise to sell their ad inventory

New York City, United StatesFounded 2007Marketing

Valuation $100–500M Latest valuation · 2011

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

Unlock exact values

About Admeld

Admeld, now part of DoubleClick Ad Exchange, provides top online publishers with technology and expertise to sell their ad inventory efficiently. Operating in the digital advertising market, Admeld serves premium publishers by offering a platform that maximizes yield across direct and indirect sales channels, on every format and device. The business model revolves around providing robust, publisher-centric tools that integrate seamlessly with DoubleClick for Publishers (DFP), enhancing the overall benefits of the DoubleClick publisher platform. Admeld makes money by taking a percentage of the ad revenue generated through its platform, ensuring publishers can identify new opportunities and control how every impression is sold. The company has been a pioneer in the private ad exchange space since 2008, continually innovating to help publishers optimize their ad operations.

Source: Dealroom company data

At a glance

Status: Acquired
Founded: 2007
Headquarters: New York City, United States
Employees: 5
Open positions: None listed
Dealroom signal: 57.8/100
Industry: Marketing
Sub-industry: Adtech
Sector: Marketing, Hard Tech
Business model: Manufacturing
Client focus: b2c
Links: Website LinkedIn X

Latest news

Press, funding announcements and product moves mentioning Admeld.

See all news

Funding history

6 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
ACQUISITION✓Exit	Jun 2011	$400M	$400M	Alphabet \| Google	—
SERIES C✓Equity / VC	Aug 2010	$15M	$60M	Spark Capital · Foundry · Norwest Venture Partners · Time Warner	—

Showing the latest 2 of 6 recorded eventsBook a demo for the full funding history →

Growth signals

Admeld website traffic

Latest recorded traffic for Admeld is 2.5K monthly website visits, up 1215.8% over the last three months. Admeld's team declined 28.6% over the past year.

Latest monthly visits2.5K 3-month web change+1215.8% 1-year team growth-28.6%

Monthly website visitsApr 2016–Jul 2026

Explore monthly traffic historyTrack growth over time and compare with peersBook a demo

Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Company	Headquarters	Status	Employees	Total funding	Valuation
BRBleu RefletEmotion & Innovation - Technology for sustainable growth	Paris, France	Operational	6	$77K	$1.6M
TRTreeappMobile application for daily, free tree planting	London, United Kingdom	Operational
MOModslyModsly helps influencers and fashion enthusiasts bring their fashion products to life in an easy and costless way	Warsaw, Poland	Operational
ZEZeroQsWe are changing the retail. Take what you need and leave the store	Marki, Poland	Operational
POPoint-XPoint-X — a new smart program of rewards and loyalty. Fully dApps project, based on blockchain technology and smart contracts	Riga, Latvia	Operational
OVOverlyCreate AR experiences without any technical knowledge or code	Riga, Latvia	Operational
GEGeniesConsumer app allows users to create fully personalized avatars to be used in other platforms	San Francisco, United States	Operational
OFOfferMomentsPersonalized, programmatic out-of-home advertising billboard technology	Manchester, United Kingdom	Operational