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Aditude
New York City, United States · Founded 2019
Ad ops solutions to publishers to help them drive revenue and scale their businesses MoreLess
Aditude is an ad tech provider that helps publishers increase their programmatic ad revenue. The company provides a monetization operating system for publishers, which includes a prebid wrapper and a video player solution. The prebid wrapper is designed to be fast and to help publishers save on costs. The video player solution is designed to serve video ads efficiently.
Aditude's business model is based on providing customized technology to drive performance and offering transparent pricing that is value-aligned with publishers. The company's clients are publishers of all sizes, from small blogs to large media companies. Aditude operates in the ad tech market, which is a competitive and rapidly changing industry.
Keywords: ad tech, programmatic ad revenue, monetization, publishers, prebid wrapper, video ad solutions, ad ops, video player, transparent pricing, performance-driven
Company overview
Aditude company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2019
- Headquarters
- New York City, United States
- Employees
- 64
- Open positions
- None listed
- Dealroom signal
- 56.2
- Investment activity
- 2 companies · latest Sep 2024
- Capital deployed
- —
- Preferred round
- ACQUISITION
Valuation & funding
Aditude funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES A✓Equity / VC | Aug 2023 | $15M | $60M | Volition Capital | ↗ |
Financials
Workforce over time
Available workforce history. Financial fields without reported data are omitted.
| Year | Employees |
|---|---|
| 2026 | 64 |
| 2025 | 77 |
| 2024 | 64 |
| 2023 | 22 |
Growth signals
Aditude website traffic
Latest recorded traffic for Aditude is 27K monthly website visits, down 10% over the last three months. Aditude's team declined 16.9% over the past year.
Capital deployed
Aditude investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Hashtag-labsNew York City, United States
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Talent graph
Aditude's talent
Source: Dealroom Talent Intelligence.
Investors
1 investor on Aditude's cap table
Sourced from Dealroom's funding and investor records.
Global footprint
Where Aditude has talent and traffic
team presence
In the news
Latest news about Aditude
Recent press, funding announcements, and product moves mentioning Aditude — open to read from the original sources.
Market sentiment
What the market is saying about Aditude
An AI-synthesized read of the highest-engagement posts about Aditude on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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