COMPANY PROFILE

Aditude

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Ad ops solutions to publishers to help them drive revenue and scale their businesses

Yonkers, United StatesFounded 2019

Valuation $50–100M Last recorded · 2023

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

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About Aditude

Aditude is an ad tech provider that helps publishers increase their programmatic ad revenue. The company provides a monetization operating system for publishers, which includes a prebid wrapper and a video player solution. The prebid wrapper is designed to be fast and to help publishers save on costs. The video player solution is designed to serve video ads efficiently.

Aditude's business model is based on providing customized technology to drive performance and offering transparent pricing that is value-aligned with publishers. The company's clients are publishers of all sizes, from small blogs to large media companies. Aditude operates in the ad tech market, which is a competitive and rapidly changing industry.

MoreLess Source: Dealroom company data

At a glance

Status: Operational
Founded: 2019
Headquarters: Yonkers, United States
Employees: 64
Open positions: None listed
Dealroom signal: 56.2/100
Business model: SaaS
Client focus: b2b
Investment activity: 2 companies, latest Sep 2024
Capital deployed: —
Preferred round: ACQUISITION
Links: Website LinkedIn

Knowledge graph

Founder mafia, market maps, research and news connected to this company by Dealroom

Funding history

1 recorded event

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
SERIES A✓Equity / VC	Aug 2023	$15M	$60M	Volition Capital	↗

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Growth signals

Aditude website traffic

Latest recorded traffic for Aditude is 27K monthly website visits, down 10% over the last three months. Aditude's team declined 16.9% over the past year.

Latest monthly visits27K 3-month web change-10% 1-year team growth-16.9%

Monthly website visitsAug 2023–Jul 2026

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Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Hashtag-labsNew York City, United States

CPMStarSanta Monica, United StatesCPMStar - The Online Advertising Network Devoted To Gamers

2 profiles shownExplore the complete relationship graph →

Investors

1 investor on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A1 investor entered at this stage

VCVolition Capital

Talent

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Team profiled 5 named & role-tagged

Founders /100 quality score

Key operators 3 quality /100

Potential founders likely future founders

Startup mafia alumni-founded startups

Talent movements in · out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country

Workforce by country

6 countries with
team presence

🇺🇸 United States82%

🇩🇪 Germany7.7%

🇮🇳 India2.6%

🇬🇧 United Kingdom2.6%

🇨🇦 Canada2.6%

Top 5 of 6 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Aditude on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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