Adish

About Adish

Adish Co., Ltd. specializes in resolving communication challenges within the digital and social media landscapes. The company was established on October 1, 2014, by Hiroki Edo, who spun off the business from his previous employer, Gaiax. Edo, a graduate of the University of Tokyo's Faculty of Agriculture, had joined Gaiax in 2004 and subsequently launched several key business units, including internet monitoring in 2007, school-focused online safety in 2007, and social app support in 2010; these formed the foundational services of Adish. Adish was listed on the Tokyo Stock Exchange Mothers market in March 2020.

The firm's business model is centered on providing outsourced customer success and support, primarily for startups and companies with subscription-based services. Adish offers multilingual customer support via email, chat, and phone, as well as consulting to help clients design and scale their customer success operations. Another core service is internet monitoring, which involves 24/7 surveillance of social media, community sites, and forums to mitigate reputational damage and social risks for clients by identifying and flagging inappropriate content. The company also provides specialized services for educational institutions, such as the "School Guardian" program, which monitors for cyberbullying and personal information leaks to support student guidance. Revenue is generated through these business process outsourcing (BPO) and consulting services, which are designed to function like a subscription model that grows with the client.

Adish has expanded its offerings to include SaaS products like "Pazu," for automated social media flame monitoring, and "matte," an AI-powered service that prompts users to reconsider their posts. The company operates domestically with offices in Tokyo, Sendai, Fukuoka, and Sapporo, and internationally through subsidiaries like adish International Corporation in the Philippines, which handles multilingual support.