Adim

About Adim

Adim is an entertainment-technology company founded in 2022 by a team that includes actor Rob McElhenney, Chase Rosenblatt, Melissa Kaspers, Spencer Marell, and serial entrepreneur Richard Rosenblatt. The venture positions itself at the intersection of traditional creative development and Web3 technology, aiming to democratize the creation process. McElhenney, the creative force behind shows like "It's Always Sunny in Philadelphia" and "Mythic Quest," brings his extensive Hollywood experience to the firm, driven by the idea that collaborative creation is fundamental to entertainment. The company secured $5 million in a seed funding round led by a16z crypto.

The core of Adim's business is a collaborative platform that facilitates the development of new content and intellectual property (IP). It operates by forming 'creator rooms,' which are virtual workshops where a selected group of writers, artists, and fans collaborate, often with guidance from industry professionals like McElhenney and TV writer Keyonna Taylor, to brainstorm and develop original characters and stories. This model serves a community of emerging creators who may feel that access to traditional Hollywood channels is limited. The platform's goal is to break down the industry's traditional gatekeeping.

Adim's unique proposition lies in its ownership and revenue model. Participants in the creative process are rewarded with a stake in the IP they help develop. This is accomplished through the issuance of non-transferable "Core Character" NFTs to contributors, which act as a record of their ownership and entitle them to potential future royalties from any commercial projects that use the co-created IP. While initially centered on structured creator rooms, the platform has evolved to allow for more independent creation while still supporting collaborative projects. The company's first project to emerge from this model is an animated short film titled "Cammy & Mike," which was developed by a cohort of 100 creators.