A
Adify
Advertising infrastructure for smarter audience engagement
About Adify
Adify is an advertising technology company that enables publishers, media companies, and entrepreneurs to build and operate their own vertical advertising networks. Founded in 2005 and headquartered in San Bruno, California, Adify provides the infrastructure, tools, and expertise needed to deliver targeted, brand-safe advertising experiences across niche online communities. By empowering partners to monetize their audiences more effectively, Adify helps create sustainable revenue models in an increasingly complex digital advertising ecosystem. The company’s platform is designed to support the full lifecycle of ad-network creation, from launch and campaign management to optimization and reporting. Adify combines scalable technology with strategic guidance, allowing clients to attract premium advertisers, manage inventory efficiently, and deepen audience engagement. With a focus on flexibility, performance, and publisher control, Adify has played a key role in helping digital media businesses grow, differentiate, and thrive in the evolving online advertising landscape.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2005
- Headquarters
- San Bruno, United States
- Employees
- 24
- Open positions
- None listed
- Dealroom signal
- 80.5/100
- Industry
- Marketing
- Sector
- Marketing
- Client focus
- b2b
- Links
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Apr 2008 | $300M | — | Cox Enterprises | — |
| SERIES B✓Equity / VC | Apr 2007 | $19M | $76M | Venrock · U.S. Venture Partners · Time Warner · NBCUniversal | ↗ |
Growth signals
Latest recorded traffic for Adify is 860 monthly website visits, down 46.3% over the last three months. Adify's team grew 9.1% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A5 investors entered at this stage
Signia Venture Partners
Venrock
U.S. Venture Partners
Time Warner
NBCUniversal
Other known investors1 additional known investor
Cox Enterprises
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Adify on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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