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Adform

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Making display advertising simple, relevant, rewarding for agencies and advertisers

Copenhagen, DenmarkFounded 2002Marketing
Revenue $100–500M Latest reported FY
Headcount 500–1k Current team size
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Adform and the history behind them.

At a glance

Founded
2002
Headquarters
Copenhagen, Denmark
Sector
Marketing
Power Law
Thoroughbred$100M+ revenue

Investors

3 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series B and later3 investors entered at this stage

  • Danica Pension
  • GRO Capital
  • VIA Equity

Ownership

Share of equity by holder

Estimated cap table from Dealroom's shareholder data — share of equity by holder. Stakes as last recorded by Dealroom (2026). Percentages are indicative.

41.7% GCM HOLDING ApS

Some investors are hidden on this public profile. “Other / undisclosed” is the 6.7% not attributed to a named shareholder. See the full cap table on Dealroom →

Employees mapped 877 incl. 9 AI specialists
Founders Hidden — book a demo/100 quality score
Key operators 8 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia 12 alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
28 countries with
team presence
🇱🇹 Lithuania46.8%
🇮🇳 India12.2%
🇵🇱 Poland7.2%
🇩🇰 Denmark5%
🇩🇪 Germany4.1%
Top 5 of 28 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Adform on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Adform on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.