A
Adelaide
The industry leader in the rapidly growing field of real-time attention measurement, bringing transparency to media quality through proprietary attention data
About Adelaide
Adelaide Metrics Inc. operates in the advertising technology sector, specializing in the measurement of media quality through attention-based metrics. The company provides a proprietary metric, AU, to evaluate the effectiveness of advertising campaigns across various media channels. This allows clients to move beyond traditional metrics and gain a clearer understanding of how much attention their ads are actually receiving.
The company's services are designed to bring greater transparency to the advertising market. By focusing on attention, Adelaide helps businesses identify and eliminate wasteful ad spend, potentially leading to significant cost savings, as evidenced by case studies with large corporations. Their platform offers tools for analyzing and optimizing media buys to ensure more consistent and impactful results.
The business model appears to be centered around a subscription-based service, providing access to their analytics platform and proprietary metrics. The target market consists of advertisers and media buyers, particularly larger enterprises looking to enhance the efficiency of their marketing budgets.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2019
- Headquarters
- New York City, United States
- Employees
- 192
- Open positions
- None listed
- Dealroom signal
- 81.2/100
- Industry
- Media, Marketing
- Sector
- eCommerce & Marketplaces
- Business model
- Marketplace & ecommerce, SaaS
- Client focus
- b2b
- Investment activity
- 1 company, latest Aug 2024
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SEED✓Equity / VC | Aug 2024 | $1.4M | $35M | BlueTree Venture Fund · Goal Ventures · Human Ventures · Nishat Mehta | ↗ |
| SEED✓Equity / VC | Jun 2022 | $7M | $28M | Human Ventures | ↗ |
Growth signals
Latest recorded traffic for Adelaide is 12K monthly website visits, down 52% over the last three months. Adelaide's team grew 16.4% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed5 investors entered at this stage
Human Ventures
Aperiam Ventures
BlueTree Venture Fund- GVGoal Ventures
Nishat Mehta
Other known investors3 additional known investors
Bob Pasker
GINCO Investments
Same Page Capital
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Adelaide on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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