AddThis

About AddThis

AddThis, accessible at addthis.com, is a digital marketing startup that specializes in social sharing and audience engagement tools. The company provides a suite of tools designed to help websites increase their social media presence, drive user engagement, and ultimately boost their online visibility. These tools include share buttons, follow buttons, related posts, link promotion, and audience targeting features.

AddThis primarily serves website owners, digital marketers, and e-commerce businesses looking to enhance their online footprint. The company operates in the digital marketing and social media sectors, offering solutions that are compatible with popular Content Management Systems (CMS) like WordPress and Google AMP (Accelerated Mobile Pages). This compatibility ensures that a wide range of websites can easily integrate AddThis tools to optimize their content for social sharing and audience engagement.

The business model of AddThis revolves around providing both free and premium tools. The free tools offer basic functionalities, while the premium versions come with advanced features and analytics. This freemium model allows users to start with free tools and upgrade to paid versions as their needs grow. AddThis makes money through these premium subscriptions and possibly through partnerships and integrations with other digital platforms.

AddThis tools help users by segmenting their audience based on various factors such as new vs. returning visitors, device types, geographic locations, and social media sources. This segmentation allows for more targeted and effective marketing strategies. Additionally, AddThis offers e-commerce tools aimed at reducing shopping cart abandonment and increasing sales, making it a valuable asset for online retailers.

In summary, AddThis is a versatile digital marketing tool provider that helps websites and e-commerce businesses increase their social media engagement and drive user interaction through a range of easy-to-use tools.