Addressable

Addressable.io's clients include Web3 accelerators, digital marketing teams, and growth heads of various blockchain-based companies. These clients use Addressable.io's platform to track their audience's journey from initial engagement, such as a social media interaction, to on-chain actions like NFT purchases, DEX swaps, or in-game transactions. This full Web2 to Web3 attribution leads to data-driven marketing decision-making, transforming the way businesses strategize their content, channels, and products.

The startup operates in the Web3 market, which is a new iteration of the internet that combines the decentralized, blockchain-based technology with the traditional web (Web2). Addressable.io's business model revolves around providing its clients with a platform to target and reach specific groups, such as founders and entrepreneurs actively involved in building and creating new ventures on-chain. The company makes money by charging for its services, which include audience targeting, ad campaign launching, and marketing attribution.