AddApptr

About AddApptr

Gravite, formerly known as AddApptr, is a leading ad monetization platform designed specifically for app developers. The company operates in the digital advertising market, serving app developers who seek to maximize their advertising revenue. Gravite's business model revolves around managing all major mobile RTB (Real-Time Bidding) exchanges and AdNetworks on behalf of its clients. Real-Time Bidding is a method of selling and buying ad impressions through real-time auctions that occur in the time it takes a webpage to load.

Gravite's platform is fully automated, eliminating the need for manual work and hidden fees. The company handles everything from integrating multiple SDKs (Software Development Kits) to setting floor prices, allowing its clients to focus on their core business. Gravite's service is backed by a dedicated team of experts and advanced technology support.

One of Gravite's key offerings is MAYO, a fully automated, machine learning-based mediation product that optimizes performance parameters in real-time. This tool can deliver revenue uplifts of up to 100% for its clients. Gravite is also a member of Google's CPP program, providing access to valuable resources for managing Google Ad Manager.

Gravite's clients have reported significant increases in advertising revenues since integrating with the platform. The company's unique machine learning tool takes advantage of shifts in CPM (Cost Per Mille) throughout the day to generate the highest possible revenues.