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ADAY

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Simplifies wardrobes with a line of durable, technical and chic womenswear

New York City, United StatesFounded 2015eCommerce & Marketplaces
Valuation $25–50M Last recorded · 2020
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for ADAY and the history behind them.

About ADAY

Aday is a company dedicated to creating sustainable, versatile capsule wardrobes using innovative super fabrics. The business focuses on providing modern essentials that are designed to be worn repeatedly, reducing the need for excessive clothing purchases. Aday serves environmentally conscious consumers who value both style and sustainability. Operating in the fashion industry, the company partners with factories that prioritize ethical practices and environmental responsibility. Aday's business model revolves around direct-to-consumer sales through its online platform, generating revenue from the sale of its clothing items. The company also engages in impact initiatives and material innovations, aiming to further its mission of sustainability.

Source: Dealroom company data

At a glance

Founded
2015
Headquarters
New York City, United States
Sector
eCommerce & Marketplaces

Investors

10 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed6 investors entered at this stage

  • Venrex
  • True.
  • True Global Ventures
  • Jen Rubio
  • Scott Sage
  • Chris Morton

Series A4 investors entered at this stage

  • SoGal Ventures
  • H&M CO:LAB
  • Downing Ventures
  • Elizabeth Street Ventures
Team profiled 10 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
6 countries with
team presence
🇺🇸 United States50%
🇮🇶 Iraq10%
🇩🇪 Germany10%
🇬🇧 United Kingdom10%
🇦🇪 United Arab Emirates10%
Top 5 of 6 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about ADAY on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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