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Adagio
A platform for publishers and SSPs that optimizes connections and revenue, amplifies profitability, expands inventory, and accesses 250B auctions with actionable insights and user experience…
About Adagio
Adagio is a platform that optimizes programmatic advertising for publishers. It provides tools for header bidding, analytics, and revenue optimization. The company's primary clients are online publishers who want to increase their advertising revenue. Adagio operates in the ad-tech market, a highly competitive space with many established players.
Adagio's business model is based on a revenue-sharing agreement with its clients. The company takes a percentage of the advertising revenue generated through its platform. This model aligns the company's interests with those of its clients, as Adagio only makes money when its clients make money.
In 2021, Adagio was acquired by Intracto, a digital agency. This acquisition has allowed Adagio to expand its reach and offer its services to a wider range of clients.
Source: Dealroom company dataAt a glance
- Founded
- 2016
- Headquarters
- Montpellier, France
- Sector
- Marketing
- Power Law
- Colt$25–100M revenue
Knowledge graph
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed2 investors entered at this stage
Irdi Capital Investissement
Axeleo Capital
Source: Dealroom Talent Intelligence.
Global footprint
team presence
across markets
Market sentiment
An AI-synthesised read of the highest-engagement posts about Adagio on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
See Adagio on the full Dealroom platform
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