Ad Infuse

About Ad Infuse

Ad Infuse, founded in 2005 and headquartered in San Francisco, CA, operated as a provider of mobile advertising services before its acquisition on May 12, 2009. The company carved a niche for itself by offering a mobile advertisement management platform and content publishing tools to various organizations.

The core of Ad Infuse's business was its ad-serving technology platform, which was designed to facilitate the delivery of both ad-supported and subscription-based premium content while prioritizing consumer privacy. For brand marketers, the platform provided ad insertion capabilities, allowing for personalized messaging to build a direct relationship with consumers. Its client roster included prominent names like CBS, Go211, Procter & Gamble Co., Unilever, BMW, and Microsoft Corp. The company also catered to content providers, offering them a channel for mobile syndication supported by a mix of subscription and advertising revenue.

Ad Infuse's platform, known as Maestro, enabled publishers to manage multiple ad networks centrally to maximize their revenue streams. The firm serviced a wide range of clients, including major media publishers, Fortune 1000 brands, and international carriers. By the time it opened its East Coast office in New York, the company claimed its inventory had grown to over 500 million monthly impressions and had secured 27 advertising partners and 48 content partners. The company's expansion was fueled by significant investments, including a $12 million funding round led by SoftBank Capital, alongside other investors like Fuse Capital and Storm Ventures.