Actyv.ai

Actyv.ai, founded in 2019 by Raghunath Subramanian, Ramkumar Thirumurthi, and Raghu Venkat, operates as an enterprise SaaS platform with a focus on supply chain transformation. Headquartered in Singapore with a significant presence in Bengaluru, India, the company has positioned itself at the intersection of artificial intelligence and fintech. Raghunath Subramanian, the Global CEO, also backed the company in its early stages through his family office, 1Digi Ventures. In April 2023, the firm elevated four executive leaders—Ambarish Ojha, Arunprasad Ram, Chandru Sambasivan, and Sumit Khaneja—to co-founder status, recognizing their pivotal roles in shaping the company's strategy and growth.

The company's core business revolves around a B2B platform that digitizes and streamlines supply chain ecosystems, connecting enterprises with their network of small and medium-sized business (SMB) partners, such as distributors and retailers. Actyv.ai serves large enterprises by automating partner onboarding, enhancing due diligence, and improving the overall financial health of their supply chain. The business model is centered on a suite of embedded financial services offered through its SaaS platform. Revenue is generated from these integrated solutions that cater to clients like Britannia, Nivea, and Adani Wilmar.

The platform's main offerings include several key components. "actyv Go" facilitates the digital onboarding and management of business partners. A critical feature is the "actyv Score," a dynamic, multi-dimensional credit assessment tool that analyzes both financial and non-financial data to determine the creditworthiness of SMBs. This score enables "actyv PayLater," a B2B Buy Now, Pay Later (BNPL) solution that provides short-term, low-interest working capital to distributors and retailers. The company also offers "actyv Insure," providing customized, bite-sized insurance products to protect businesses against losses. By partnering with over 20 financial institutions, Actyv.ai has facilitated access to this embedded credit and insurance for more than 25,000 distributors and 100,000 retailers.

Since its inception, Actyv.ai has achieved significant funding milestones, securing a total of $12 million in a pre-Series A round from 1Digi Ventures, which included an initial $5 million in February 2022 followed by $7 million in January 2023. These funds have been directed towards global expansion, product enhancement, and talent acquisition. The company has demonstrated considerable market traction, surpassing $1 billion in B2B BNPL transaction throughput. Its strategic focus remains on expanding its global footprint into regions like the Middle East, Africa, and Southeast Asia, while continuously developing its AI-driven product suite to address the evolving needs of B2B supply chains.

Keywords: supply chain finance, B2B BNPL, enterprise SaaS, fintech, embedded finance, distributor financing, retailer credit, AI credit scoring, actyv Score, supply chain transformation, partner onboarding, working capital solutions, B2B insurance, SaaS platform, Raghunath Subramanian, digital lending, trade finance, SMB financing, channel partner management, risk assessment