Actual Veggies

The company's core product is a line of thick-cut, quarter-pound veggie burger patties, each distinguished by its vibrant color derived from the primary vegetable ingredients. Flavors include the Black Bean Veggie Burger, Super Greens Veggie Burger, and Purple Roots burger, made from ingredients like beets, carrots, broccoli, kale, and legumes, combined with grains and spices. Unlike many competitors, Actual Veggies' products are free from soy, seed oils, fillers, and preservatives, positioning them as a nutrient-dense alternative to both meat and ultra-processed plant-based options.

Actual Veggies operates on a direct-to-consumer and retail business model, selling its products through its website and a growing number of physical stores. After an initial successful launch on QVC, the brand quickly expanded its distribution. Its products are now available in over 6,500 retail locations across the U.S., including major chains like Whole Foods Market, Kroger, Albertsons, and Sprouts. The company also has a presence in the foodservice sector, with its burgers served in hundreds of restaurants.

The company has shown significant growth, consistently doubling its revenue annually in its early years and achieving a 125% year-over-year revenue increase more recently. It has raised approximately $12 million in total funding. A notable $7 million Series A round in February 2025 was led by Relentless Consumer Partners. This capital is aimed at team expansion and supporting further retail and foodservice growth as the company responds to a consumer shift towards less processed, whole-food-based diets.