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Activity Stream
Other B2B Software · Reykjavík, Iceland · Founded 2013
AI-driven analytics and marketing for live entertainment MoreLess
Activity Stream is a technology company founded in 2013 by Einar Sævarsson, Stefan Baxter, and Hugh Topping, with its headquarters in Reykjavik, Iceland. The company provides a data-driven software platform designed specifically for the live entertainment industry, serving clients such as theaters, sports clubs, concert halls, and festivals across more than 20 countries.
The platform unifies ticketing, marketing, audience engagement, and sales data into a single interface. It uses artificial intelligence and data analytics to provide actionable insights into consumer behavior, sales trends, and audience demographics. Key features include tools to segment audiences, build targeted marketing campaigns, and track campaign performance in real-time. The company's solutions are designed to help organizations sell more tickets, optimize marketing efforts, manage venues, and enhance the overall visitor experience. The business model is B2B, generating revenue through its software offerings.
CEO and co-founder Einar Sævarsson has a background in industrial engineering and has been involved in the ticketing and live event industry since co-founding Midi.is in 2004. The leadership team also includes Martin Gammeltoft, the Chief Business Officer, who previously worked in the telecommunications industry and at ticketing company Billetlugen / Venuepoint A/S.
Activity Stream has expanded through strategic acquisitions, including venue management platform Yesplan and customer experience platform crowdEngage in 2022. Following the acquisition of crowdEngage, its founder Hugh Topping was appointed as Activity Stream's CTO. The company has secured significant funding, including a $13.5 million round in January 2024 co-led by Eyrir Ventures and Frumtak Ventures, with participation from The Shubert Organization and the Export and Investment Fund of Denmark. This funding is intended to accelerate product development, expand market presence in the US, Europe, and the UK, and pursue further strategic acquisitions.
Keywords: live entertainment technology, audience analytics, marketing platform, event management software, data analytics, ticketing intelligence, venue management, customer engagement, AI in entertainment, fan segmentation, event marketing, real-time insights, patron data, concert analytics, sports analytics, theater marketing, festival management, visitor experience, Yesplan, crowdEngage
Company overview
Activity Stream company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2013
- Headquarters
- Reykjavík, Iceland
- Employees
- 29
- Open positions
- None listed
- Dealroom signal
- 63.2
- Investment activity
- 2 companies · latest May 2022
- Capital deployed
- —
- Preferred round
- ACQUISITION
Valuation & funding
Activity Stream funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| LATE VC✓Equity / VC | Jan 2024 | $14M | $54M | Shubert Organization · Frumtak Ventures · Export and Investment Fund of Denmark · Eyrir Venture Management | ↗ |
| SUPPORT PROGRAM✓Other financing | Jan 2022 | $0 | — | 28DIGITAL Accelerator | — |
| OtherOther financing | Jan 2020 | $0 | — | Eyrir Venture Management | — |
| GRANT✓Other financing | Jan 2019 | $242K | — | Undisclosed | — |
| GRANT✓Other financing | Mar 2018 | $55K | — | European Innovation Council | — |
| OtherOther financing | Jan 2017 | Eyrir Venture Management | — | ||
| LATE VC✓Equity / VC | Jan 2016 | Frumtak Ventures | — | ||
| SEED✓Equity / VC | Dec 2015 | Seed Capital | ↗ | ||
| GRANTOther financing | Mar 2015 | Icelandic Centre for Research | — | ||
| GRANTOther financing | Mar 2014 | Icelandic Centre for Research | — |
Financials
Revenue, earnings and profit over time
Reported history and available estimates. Estimated years are marked “E”; sparse fields are left blank rather than inferred.
Growth signals
Activity Stream website traffic
Latest recorded traffic for Activity Stream is 6.9K monthly website visits, down 85.3% over the last three months. Activity Stream's team grew 0% over the past year.
Comparisons
Activity Stream compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
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|---|---|---|---|---|---|
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Capital deployed
Activity Stream investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
YesplanGhent, BelgiumA web-based event planning software
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CrowdEngageUpper Merion Township, United States
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Talent graph
Activity Stream's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Activity Stream has talent and traffic
team presence
In the news
Latest news about Activity Stream
Recent press, funding announcements, and product moves mentioning Activity Stream — open to read from the original sources.
Market sentiment
What the market is saying about Activity Stream
An AI-synthesized read of the highest-engagement posts about Activity Stream on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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