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Activity Stream
AI-driven analytics and marketing for live entertainment
About Activity Stream
Activity Stream is a technology company founded in 2013 by Einar Sævarsson, Stefan Baxter, and Hugh Topping, with its headquarters in Reykjavik, Iceland. The company provides a data-driven software platform designed specifically for the live entertainment industry, serving clients such as theaters, sports clubs, concert halls, and festivals across more than 20 countries.
The platform unifies ticketing, marketing, audience engagement, and sales data into a single interface. It uses artificial intelligence and data analytics to provide actionable insights into consumer behavior, sales trends, and audience demographics. Key features include tools to segment audiences, build targeted marketing campaigns, and track campaign performance in real-time. The company's solutions are designed to help organizations sell more tickets, optimize marketing efforts, manage venues, and enhance the overall visitor experience. The business model is B2B, generating revenue through its software offerings.
CEO and co-founder Einar Sævarsson has a background in industrial engineering and has been involved in the ticketing and live event industry since co-founding Midi.is in 2004. The leadership team also includes Martin Gammeltoft, the Chief Business Officer, who previously worked in the telecommunications industry and at ticketing company Billetlugen / Venuepoint A/S.
Activity Stream has expanded through strategic acquisitions, including venue management platform Yesplan and customer experience platform crowdEngage in 2022. Following the acquisition of crowdEngage, its founder Hugh Topping was appointed as Activity Stream's CTO. The company has secured significant funding, including a $13.5 million round in January 2024 co-led by Eyrir Ventures and Frumtak Ventures, with participation from The Shubert Organization and the Export and Investment Fund of Denmark. This funding is intended to accelerate product development, expand market presence in the US, Europe, and the UK, and pursue further strategic acquisitions.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2013
- Headquarters
- Reykjavík, Iceland
- Employees
- 29
- Open positions
- None listed
- Dealroom signal
- 63.2/100
- Industry
- Event Tech, Enterprise Software
- Sector
- Other B2B Software, Analytics, Nordic Rising Star 2022, Top 50 Nordic Rising Star 2022 Iceland, Hard Tech, EIT Ecosystem, Horizon Europe, DT and LS
- Technology
- Big Data, Deep Tech
- Business model
- SaaS
- Client focus
- b2b
- Investment activity
- 2 companies, latest May 2022
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| LATE VC✓Equity / VC | Jan 2024 | $14M | $54M | Shubert Organization · Frumtak Ventures · Export and Investment Fund of Denmark · Eyrir Venture Management | ↗ |
| SUPPORT PROGRAM✓Other financing | Jan 2022 | $0 | — | 28DIGITAL Accelerator | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Activity Stream is 6.9K monthly website visits, down 85.3% over the last three months. Activity Stream's team grew 0% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
YesplanGhent, BelgiumA web-based event planning software
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CrowdEngageUpper Merion Township, United States
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed3 investors entered at this stage
Icelandic Centre for Research
Seed Capital
European Innovation Council
Series B and later4 investors entered at this stage
Frumtak Ventures
Eyrir Venture Management
Shubert Organization
Export and Investment Fund of Denmark
Other known investors3 additional known investors
28DIGITAL Accelerator
PSV
Startup Reykjavik
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Activity Stream on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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