Activate

Originally founded as Bloglovin' in 2007 by Mattias Storm, Dan Carlberg, and Patrik Ring, the company initially focused on content discovery for bloggers. Recognizing the burgeoning power of creators, the firm pivoted and launched the ACTIVATE technology platform in 2014 to streamline influencer collaborations. This strategic shift positioned ACTIVATE as an end-to-end influencer marketing platform, which ultimately led to its acquisition by partnership automation leader Impact in August 2020.

The business operates on a Software-as-a-Service (SaaS) model, providing a comprehensive platform for brands, media companies, and agencies to manage their influencer marketing initiatives. Revenue is generated through this platform access, which allows clients to handle everything from influencer discovery and campaign management to performance measurement and analytics. For clients seeking a more hands-on approach, ACTIVATE Studio offers white-glove services, providing access to a team of in-house influencer strategists for campaign ideation and execution.

ACTIVATE's core product is a robust platform that simplifies the entire influencer marketing workflow across major social channels like Instagram, YouTube, Twitter, and Facebook. Key features include an Influencer Relationship Management (IRM) tool to centralize talent databases, extensive search filters for discovering new creators, and detailed analytics to track campaign performance and ROI. The platform gives users access to an opt-in network of over 150,000 vetted influencers. Unique functionalities include sentiment analysis to gauge audience perception and the ability to survey the influencer community for targeted insights.

Keywords: influencer marketing platform, creator economy, SaaS, influencer discovery, campaign management, social media analytics, content creator partnerships, brand collaborations, influencer relationship management, digital marketing technology, performance measurement, content marketing, creator monetization, social media monetization, marketing automation, Bloglovin', Impact.com, end-to-end influencer platform, influencer analytics, creator marketplace