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Act-On Software
Provides cloud-based integrated marketing automation software that allows companies to manage online marketing efforts, email, mobile, web, and social networking from a single dashboard
About Act-On Software
Act-On is a leading provider of a Growth Marketing Platform designed to help businesses optimize their marketing efforts and drive growth. The platform offers a comprehensive suite of tools including web landing pages, forms, data management, prospect and customer scoring, segmentation, marketing automation, messaging, analytics, and reporting. Act-On primarily serves B2B and B2C clients looking to enhance their demand generation, sales transactions, and customer marketing strategies. Operating in the competitive marketing technology sector, Act-On's business model revolves around subscription-based services, providing scalable and adaptable solutions that cater to the evolving needs of its clients. The company generates revenue through its subscription plans, professional services, and support packages. Act-On is committed to delivering a holistic brand experience and boasts a high customer satisfaction rate of 98%. The platform tracks over 10 million behaviors monthly, ensuring that businesses can engage their customers effectively and efficiently.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2008
- Headquarters
- Portland, United States
- Employees
- 199
- Open positions
- 4
- Dealroom signal
- 64.9/100
- Industry
- Marketing, Enterprise Software
- Sub-industry
- Marketing Analytics, CRM & Sales
- Sector
- Marketing, Testing, Network Management, Lead Generation, SEO, Network Security, Influencer Marketing
- Business model
- SaaS
- Client focus
- b2b
- Investment activity
- 1 company, latest Jul 2011
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Jan 2025 | $53M | — | Banzai | ↗ |
| LATE VCOther financing | Mar 2021 | $10M | $210M | U.S. Venture Partners · TCV · Norwest Venture Partners · Beedie Capital | — |
Growth signals
Latest recorded traffic for Act-On Software is 35K monthly website visits, down 23.9% over the last three months. Act-On Software's team declined 4.3% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A2 investors entered at this stage
Voyager Capital
U.S. Venture Partners
Series B and later7 investors entered at this stage
Trinity Ventures
Cisco
Norwest Venture Partners
TCV- SCStratim Capital
Beedie Capital
Raghu Raghavan
Other known investors1 additional known investor
Banzai
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Act-On Software on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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