Acres Manufacturing

About Acres Manufacturing

Acres Manufacturing, operating as Acres Technology, is a specialized technology firm focused on the casino gaming industry. The company was founded in 2007 by John Acres, a notable figure in the gaming sector who was inducted into the American Gaming Association Hall of Fame in 2016. His career began in 1972 with a part-time job repairing casino sound systems while serving in the U.S. Air Force. This early exposure led to a series of entrepreneurial ventures, each contributing significant technological advancements to casino operations. In 1981, he founded Electronic Data Technologies (EDT), which introduced the first player tracking system using loyalty cards. He later established Mikohn, which developed modern progressive jackpot systems, and Acres Gaming, which created instant bonusing systems. These predecessor companies were eventually sold, with Acres Gaming being acquired in 2003 for $143 million.

Acres Manufacturing provides casino operators with hardware and software solutions designed to modernize gaming floors. The company's business model centers on selling its proprietary technology systems to casinos, enabling them to gather real-time data and enhance player engagement. Their clients range from large corporate entities to smaller tribal casinos and include prominent names like Penn National Gaming, Resort World Las Vegas, and Fontainebleau Las Vegas.

The company's flagship product is the Foundation™ hardware and the Foundation HQ™ casino management system (CMS). Foundation is designed to be universally compatible with any slot machine and can operate alongside existing legacy CMS platforms. Its primary function is to collect and stream up to 1,000 times more data from slot machines in real-time compared to older systems. This data allows casinos to analyze player behavior and deploy targeted incentives instantly. Building on this platform, Acres offers a suite of software products. Cashless Casino enables players to fund their play on slot machines and table games using mobile devices, integrating with digital wallets like Everi's CashClub Wallet. TIBO (Ticket-In, Bonus-Out) allows casinos to issue custom bonus vouchers directly from the slot machine's ticket printer. Other applications include a 10-second mobile loyalty program enrollment feature, a Video Poker Analyzer to identify advantage players, and Precision Bonusing™ for creating customizable, branded bonus events. These tools are designed to increase player loyalty, optimize marketing spend, and improve operational efficiency by moving away from physical player cards and outdated promotional strategies.